Archive | December, 2014

IAB Ireland in 2014 – the Year in Review

It is that time of year already, time to reflect and a look back over 2014 at the key activities, research and events at IAB Ireland. Digital Storytelling – share your brand story and get to know your audience Digital Storytelling was the theme for our fully booked annual conference IAB Connect, in February. Opening the […]

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Press Release: IAB Ireland launches Video On Demand Research

VOD Consumption is a daily activity for Irish adults 16-24 year viewers are the most engaged – VOD delivers harder to reach audiences Free ad funded channels are the most popular for accessing content   IAB Ireland launched new research today tracking Irish users’ consumption and attitudes towards Video on Demand (VOD) in Ireland. The […]

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