Archive | March, 2015

Digital Adspend grows by 34% in 2014

Digital Adspend grows by 34% in 2014 Total Online Advertising reaches a high of €263m €1 in every €3 of digital adspend is now on mobile   The 2014 IAB PwC Online Adspend Study records growth of 34% in the Irish digital ad market with a total digital spend of €263m.  Mobile adspend now accounts […]

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IAB UK launches guidelines to provide greater transparency in ‘native’ digital advertising

London, Embargo 9 February 2015: The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising.   The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers […]

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Digital Advertising embraces Native and Content based Advertising

Investment and collaboration between brands, agencies and publishers makes this a very exciting time for Digital Advertising   This very topical theme of ‘Content: Creation, Curation and Amplification’ will be addressed at IAB Connect 2015, which takes place on Thursday, March 26th (8.30am – 1pm) in the Guinness Storehouse, Dublin 8. Digital has revolutionised the […]

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Noster

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Contact Details: 14-15 Sir John Rogerson’s Quay Tel: +353-1-7079700 Email:t.burke@noster.mobi Web: www.noster.mobi Company Description: Noster’s unique, cloud-based advertising technology is built on our partner emuse technologies’ patented and proven Raven platform. This award-winning technology is used to create, publish and measure interactive advertising campaigns on over 40 million TV set-top boxes globally by brands such as […]

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