Archive | October, 2015

MIXXing It UP at IAB US Conference

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Suzanne McElligott, CEO of IAB Ireland attended MIXX , the annual conference of IAB US. Are You (User) Experienced? was  the thought provoking theme for 2015. The 2 day conference with 2,000 delegates is the biggest event of New York’s Advertising Week. Featuring keynotes such as Yahoo!’s Marissa Mayer, IPG’s Mike Roth, and Daniel Ek founder of Spotify, […]

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‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe

Tuesday, September 29, 2015 ‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, Confirming the Important Role that Mobile & Programmatic Play in the Future of the Digital Video Advertising Marketplace Report Captures Country-Specific Digital Video Ad Revenues, Wireless and Broadband Availabilities & More NEW YORK, NY (September 29, 2015) — The […]

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IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment

Monday, September 28, 2015 IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment Provides Actionable Insights & Recommendations for Using HTML5 Effectively in Display Ad Creative Serves as Critical Support to Newly Revised ‘IAB Display Creative Guidelines’ NEW YORK, NY (September 28, 2015) — Kicking off the 2015 IAB MIXX Conference, the IAB Technology […]

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