Archive | January, 2016

Accenture Digital

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Company name: Accenture Digital Contact Details: 1 Grand Canal Square Grand Canal Harbour Dublin 2 Ireland Tel: +353 1 6462000 Web: www.accenture.ie Company Description: Accenture Digital is powered by three practices –Analytics, Interactive, and Mobility. Accenture Interactive helps CMOs and marketing organisations drive superior performance through relevance at scale. We offer a comprehensive suite of […]

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Social Media Future Focus 2016 – Customer Service

michael corcoran

“Looking ahead for 2016 and beyond while the big trends are important to learn and evolve with new offerings/ technology, one evolution that is moving fully toward social first, that is not groundbreaking is customer service” We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends in […]

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Social Media Future Focus 2016 – New Platforms & Advertising on Instagram

cathy

“Just when we had got used to incorporating Instagram and Snapchat in our daily routine (and on social media plans), the tech industry has served up even more social platforms for us to play with in 2016″  We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends […]

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Social Media Future Focus 2016 – The increase in Paid Social Media

dervla

“This growth for the industry is a huge opportunity to reach interested people however as our audience newsfeeds get more and more cluttered with advertising, do we risk our audience turning off completely and looking elsewhere to keep in touch with friends?” We recently asked the IAB Social Media Council to comment on their future […]

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Social Media Future Focus 2016 – Video & Live Broadcasting

hugh

“The video should be about the viewer as well as the brand. So ask yourself – what is the viewer, the person, getting from watching your video?” We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends in 2016. We received extensive and valuable feedback from many […]

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Atomic

Atomic_A_GOLD-150x150

Company name: Atomic Contact Details: 15a Bishop St, Dublin 8 Tel: (01) 407 0700 Email: info@atomic.ie Web: www.atomic.ie Company Description: At Atomic, we believe that great ideas have great effects and we create effective communications by being bold, brave and brilliant for our brands. Our work is to make the work that makes your brand […]

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Expert commentary on 2016 Social Media Trends by Matt Mooney

matt mooney

“There is still that underlying opinion that ‘social media was once free’ (It wasn’t) and ‘now it costs me money to reach people’ (you mean like every other digital media channel that offers value?) I would see paid as the best opportunity for any brand to provide real business results.” We asked IAB Social Media […]

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IPG MEDIABRANDS

ipg

Contact Details: IPG Mediabrands, 6th floor, Block E, Iveagh Court 6 – 8 Harcourt Road, Dublin 2 Tel: +353 1 4751895 Email: viv.maher@mbww.com Web: https://www.mbww.com/ Company Description: We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media-related assets. Today we manage & invest $36 billion in global media […]

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