Archive | February, 2016

Facebook

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Company name: Facebook Contact Details: 4 Grand Canal Square, Dublin 2 Company Description: Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share […]

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Adblocking will hurt consumers and publishers – IAB Europe Press Release in response to Mobile Operator Three announcement

MOBILE OPERATOR THREE’S ROLLOUT OF NETWORK LEVEL AD BLOCKING WILL HURT CONSUMERS AND PUBLISHERS ACROSS EUROPE Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in […]

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Measuring what matters, making Analytics count

Analytics Workshop17th February 2016

Our guest blogger is IAB trainer, Steve Thompson (pictured right). Steve is running our first Analytics Workshop next week in Dublin, on how to use analytics to understand your customers through the consumer purchasing journey, how they engage with your digital portfolio and how to manage your digital marketing activities across the owned, paid and earned media […]

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The Power of Infographics to tell a Story

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Our guest blogger this week is Grace Garvey, Digital Communications Manager at Tinderpoint* in Dublin. IAB Ireland members, Tinderpoint have worked jointly on Infographics to assist communicating graphically on various topics, including the IAB Mobile Audit’s 2014 and the Mobile Audit (Automotive & Retail) 2015. We found this a very effective way to present the audit results […]

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The background to the Irish Adspend study

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Overview of the Adspend study The IAB has measured the size of the digital advertising market in the Ireland in conjunction with PricewaterhouseCoopers (PwC) since 1997. Irish media owners submit digital advertising revenue figures confidentially to PwC who then analyse the submissions and produce aggregated data that shows the size of the Irish digital advertising […]

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Nielsen

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Contact Details: 14 Riverwalk, National Digital Park Citywest Business Campus Dublin 24 Tel: +353 1 4690400 Contact: Karen Mooney, Business Development Manager Email: Karen.Mooney@nielsen.com  Web: www.Nielsen.com/ie Company Description: Nielsen studies consumers in 47 European markets, and across more than 100 countries around the world, to give the most complete view of buying trends and media habits. […]

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