Archive | September, 2016

Blog: Maximum Media Partner Profile, Digital Upfronts 2016

Katie-Molony-360x438

The inaugural IAB Digital Upfronts will be held on October 4th in the Convention Centre in Dublin and many of Ireland’s leading online publishers will be showcasing and presenting their digital advertising innovations to brand advertisers and agencies. As part of the build-up, Adworld.ie caught up with Katie Molony, CEO of Maximum Media. Tell us […]

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PR: Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015 Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 September 2016 – IAB Europe and IHS revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth […]

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PR: IAB Ireland welcomes the launch of Global Ad Coalition; Online Media Leaders Join Forces to Improve Consumer Ad Experience

Coalition for Better Ads Will Use Research & Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) – September 15, 2016 – Leading international trade associations and companies involved in online media are joining forces to improve consumers’ experience with online advertising. The Coalition for Better Ads will leverage consumer insights and cross-industry expertise […]

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encendo

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Contact Details: 4A Sandyford Business Centre, Dublin Tel: +353 (1) 5311611 Email: francis@encendo.co Web: www.encendo.co Company Description: DIGITAL MARKETING AGENCY DRIVING PERFORMANCE We are a digital marketing agency in Dublin, Ireland, providing creative and fresh digital marketing services for businesses that want to grow online. Focusing on what can work for your business, we use […]

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Blog: IAB Europe chief: ‘There’s an obsession in Brussels with tracking’

Townsend Feehan

This article was first published on Digiday UK on the 1st of September 2016. Townsend Feehan is the CEO of IAB Europe. It’s been a busy year for IAB Europe. The rise of ad blocking, the EU Referendum and the General Data Protection Regulation revisions have caused major waves. But it’s the GDPR that’s currently causing the biggest headache for […]

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