IAB New Ad Portfolio

IAB New Ad Portfolio

IAB’s new ad portfolio is open for public comment at present until November 28th. We would very much encourage all involved in the Irish market to familiarise yourself with the proposed formats and have your say.

The IAB New Ad Portfolio microsite hosts the **Draft for Public Comment**, Transition Guidance Document, and Visual Examples of the new ad units: www.iab.com/newadportfolio

o Gallery with Cross-Screen Aspect Ratio Ad examples

o Examples of LEAN Do’s and Don’ts

lean

o New Digital Content Ads’ Video

o New Media Gallery (examples of AR/VR/360º Video)

Please do have a look and save the date for our Member only event on Nov 17th where we will update you on the LEAN initiatives and new ad formats in more detail.

Any feedback can be sent to suzanne@iabireland.ie.

The IAB Ireland Team

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