Author Archive | IabIreland

VE Interactive

VE

Contact Details: Dogpatch Labs The CHQ Building Custom House Quay Dublin 1 Tel: +00353  87 6199258 Email: Brian.OKeeffe@ve.com Web: www.ve.com Company Description: Ve Interactive is a leading technology company with data at its core. Every day, its vast systems collect billions of online audience data points in real-time and blend them with third-party data. Deep segmentation […]

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Exterion Media

ExterianMedia

Contact Details: 6th Floor 25-28 Adelaide Road Dublin 2 Tel: 00353 1 669 4500 Email: info@exterionmedia.ie Web: www.exterionmedia.ie Company Description: Exterion Media is a leading Out-of-Home media company. Its core business is engaging and delivering valuable audiences for advertisers through a variety of formats and environments including transport, billboards, street furniture and retail. Exterion Media […]

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PR: Value of Advertising study: Economic contribution of advertising in Europe

Advertising delivers powerful economic benefits across the EU The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU. The report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment and helps fund vital services Using […]

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IAB Native Advertising and Content Marketing White Paper

Today’s consumers are bombarded with receiving up to 5,000 advertising messages each day, meaning it is increasingly harder for advertisers to get through to consumers. Combine this with the fact of the increasing use of ad blocking tools and the challenge becomes even more real, in fact some audiences have become entirely unreachable via advertising. […]

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IAB Initiatives combating Ad Blocking

IAB Ireland, as part of the global IAB network believes in an ad funded internet. We want to help brands reach their audiences and to provide revenue to publishers so they can continue to make their content, services and applications widely available. We believe ad blocking undermines this approach. IAB’s LEAN and DEAL initiatives are […]

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IAB New Ad portfolio – open for public comment

IAB New Ad Portfolio IAB’s new ad portfolio is open for public comment at present until November 28th.  We would very much encourage all involved in the Irish market to familiarise yourself with the proposed formats and have your say. The IAB New Ad Portfolio microsite hosts the **Draft for Public Comment**, Transition Guidance Document, […]

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