Author Archive | IabIreland

Pigsback.com join IAB Ireland as members

Kevin Rooney, Brand Manager with Pigsback.com gives an update on the reward’s brand recent activities and their reason for becoming IAB Ireland members. Pigsback.com has been a pioneer in promoting brands in the Irish digital market since 2000.  We have 575,000 loyal member whom actively engage with our brand.  A lot has changed since we […]

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Pigsback.com

pigs

Contact Details: Kevin Rooney Unit J1, Core C, Parkwest Business Park Parkwest, Dublin 12 Tel: 085 1432821 Email: kevin.rooney@pigsback.com Web: www.pigsback.com Company Description: Pigsback.com is a digital platform were premium brands engage with our predominantly female audience.  Our new look competitions zone makes engagement with brands fun, relevant and rewarding and enjoys substantial engagement with our […]

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Proving Social Media Effectiveness means deciding where you want to go…

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Our guest blogger this month is Cian Corbett – Business Director @ Radical , who discusses how to define the role of Social Media in an overall marketing campaign. Radical are a Creative Digital Agency based in Dublin and are IAB Ireland Members, they have been awarded Social Media Agency of the Year 2013, 2014 and 2015.  Cian is a member of […]

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Global Mobile Advertising revenue tops €24 billion ($31.9 billion) in 2014

13th August, 2015 – IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed their global figures for mobile advertising revenue which surged 64.8% to €24.0bn ($31.9bn) in 2014 from €14.6bn ($19.3) in 2013, driven by continued shifting use in devices and changing consumption patterns and broad-ranging industry initiatives. Mobile […]

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Programmatic Display Advertising set to rise in Europe, new IAB Europe survey shows

Brussels, 6th August 2015 – Programmatic purchases of digital display advertising are set to increase in Europe, new Interactive Advertising Bureau Europe Attitudes towards Programmatic Advertising report reveals. More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for […]

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DMG Media Ireland

dmg

Contact Details: 3rd Floor, Embassy House Ballsbridge, Dublin 4 Tel: 01 2560967 Email: doug.farrell@dmgmedia.ie Web: www.mailonline.co.uk, www.Evoke.ie Company Description: DMG Media Ireland is the media arm of Daily Mail And General Trust. DMGT publishes the following online titles: MailOnline.co.uk. Evoke.ie Elitedaily.com. metro.co.uk

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CopyClear – Information Session for Digital Publishers on Alcohol Advertising

copyclear

CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July 28th. Shane Kelly, Diageo spoke of the advertiser’s  commitment to the CopyClear process and the need for their partners across media to collaborate in ensuring alcohol advertising uses the CopyClear service. […]

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TinderPoint

tinder

Contact Details: 26A Mount Eden Road, Donnybrook, Dublin 4 Tel: +353 1 485 2611 Email: digital@tinderpoint.com Web: http://www.tinderpoint.com Company Description: Originally founded as RingJohn in 2002, TinderPoint is a boutique digital marketing agency with offices in Dublin and London – and creativity that knows no borders. We work with a wide range of businesses, from […]

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PR & Digital Marketing: When Forces Combine

PR

Our guest blogger this month is Scott De Buitléir – Digital Communications Manager @ TinderPoint, who discusses how to combine digital marketing campaigns with PR techniques to achieve brand awareness. Tinderpoint are based in Dublin and are IAB Ireland Members. As various media become more intertwined in our digital era, the interactions between digital marketing and […]

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