Author Archive | IabIreland

IAB Europe Road to Programmatic White Paper & Webinar Playback

The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors for consideration. Download the IAB Europe Road to Programmatic White Paper here >>> Listen back to the IAB Europe Webinar; Operational Considerations and choosing the right solution for a Programmatic Trading […]

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Five practical steps to comply with EU ePrivacy Directive

This document is intended to help brand advertisers, publishers and advertising businesses (e.g. media agencies or technology companies) comply with Article 5.3 of the revised ePrivacy Directive, also known as the “Cookie Directive”, as transposed into national law throughout the EU. They are not in and of themselves a complete solution in all EU markets, but […]

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Carat

carat

Contact Details: 16A The Crescent Monkstown, Co. Dublin Tel: +353 1 2712100 Email: brid.spencer@carat.com Web: www.carat.ie/ Company Description: Owned by global media group Dentsu Aegis Network the Carat network is more than 6,700 people in 130 countries worldwide across 170 cities. Carat defined the sector when we were established as the world’s first media independent […]

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Programmatic Search – is it a “thing”?

Project-Jacquard

Reproduced with kind permission from IAB Ireland member, iProspect. “Programmatic Search: What it is, What it isn’t, What it will be” by Bartley Sharkey was first published on the 12th of June 2015 on the iProspect Blog. What is Programmatic? Programmatic advertising allows you to be significantly more selective about who exactly you show your […]

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IAB Europe: EU governments approve privacy text that threatens online business

June 15, Brussels, BELGIUM – A mere month after launching an ambitious digital single market plan, EU Justice ministers today endorsed their version of new privacy rules that could hamper the data-driven advertising that funds much of the Internet. The blunt-instrument approach in the current review threatens to hobble a sector that continues to show […]

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The New RTB formula: Fresh data + individual targeting = great results

programmatic_small

Our guest blogger this month is John Lamphiere, who is Director of Sales & Operations at Quantcast Real-time Bidding (RTB), a key component of the programmatic advertising revolution, represents a massive platform change in the way we advertise online by bringing the relevance and efficiency of search to display. RTB spend will reach 429 million GBP […]

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IAB Europe: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth

Berlin, 21st May 2015 – At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to a market value of €30.7bn in 2014. The AdEx Benchmark research – the definitive guide to the state of the European online advertising market – revealed that online advertising achieved double […]

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IAB Europe launches Mobile Brand Builders, a mobile brand advertising formats suite

Brussels, 5 May 2015 – The Interactive Advertising Bureau Europe (IAB Europe) has launched Mobile Brand Builders, a suite of five mobile brand advertising formats which offers a new branding environment to advertisers.   Gavin Stirrat, Chief Operating Officer at StrikeAd said: “The Mobile Brand Builders lay the foundation for brand advertisers to scale their […]

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