Author Archive | IabIreland

Global Mobile Advertising revenue tops €24 billion ($31.9 billion) in 2014

13th August, 2015 – IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed their global figures for mobile advertising revenue which surged 64.8% to €24.0bn ($31.9bn) in 2014 from €14.6bn ($19.3) in 2013, driven by continued shifting use in devices and changing consumption patterns and broad-ranging industry initiatives. Mobile […]

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Programmatic Display Advertising set to rise in Europe, new IAB Europe survey shows

Brussels, 6th August 2015 – Programmatic purchases of digital display advertising are set to increase in Europe, new Interactive Advertising Bureau Europe Attitudes towards Programmatic Advertising report reveals. More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for […]

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DMG Media Ireland

dmg

Contact Details: 3rd Floor, Embassy House Ballsbridge, Dublin 4 Tel: 01 2560967 Email: doug.farrell@dmgmedia.ie Web: www.mailonline.co.uk, www.Evoke.ie Company Description: DMG Media Ireland is the media arm of Daily Mail And General Trust. DMGT publishes the following online titles: MailOnline.co.uk. Evoke.ie Elitedaily.com. metro.co.uk

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CopyClear – Information Session for Digital Publishers on Alcohol Advertising

copyclear

CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July 28th. Shane Kelly, Diageo spoke of the advertiser’s  commitment to the CopyClear process and the need for their partners across media to collaborate in ensuring alcohol advertising uses the CopyClear service. […]

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PR & Digital Marketing: When Forces Combine

PR

Our guest blogger this month is Scott De Buitléir – Digital Communications Manager @ TinderPoint, who discusses how to combine digital marketing campaigns with PR techniques to achieve brand awareness. Tinderpoint are based in Dublin and are IAB Ireland Members. As various media become more intertwined in our digital era, the interactions between digital marketing and […]

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IAB Europe Road to Programmatic White Paper & Webinar Playback

The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors for consideration. Download the IAB Europe Road to Programmatic White Paper here >>> Listen back to the IAB Europe Webinar; Operational Considerations and choosing the right solution for a Programmatic Trading […]

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Five practical steps to comply with EU ePrivacy Directive

This document is intended to help brand advertisers, publishers and advertising businesses (e.g. media agencies or technology companies) comply with Article 5.3 of the revised ePrivacy Directive, also known as the “Cookie Directive”, as transposed into national law throughout the EU. They are not in and of themselves a complete solution in all EU markets, but […]

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Carat

carat

Contact Details: 16A The Crescent Monkstown, Co. Dublin Tel: +353 1 2712100 Email: brid.spencer@carat.com Web: www.carat.ie/ Company Description: Owned by global media group Dentsu Aegis Network the Carat network is more than 6,700 people in 130 countries worldwide across 170 cities. Carat defined the sector when we were established as the world’s first media independent […]

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Programmatic Search – is it a “thing”?

Project-Jacquard

Reproduced with kind permission from IAB Ireland member, iProspect. “Programmatic Search: What it is, What it isn’t, What it will be” by Bartley Sharkey was first published on the 12th of June 2015 on the iProspect Blog. What is Programmatic? Programmatic advertising allows you to be significantly more selective about who exactly you show your […]

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IAB Europe: EU governments approve privacy text that threatens online business

June 15, Brussels, BELGIUM – A mere month after launching an ambitious digital single market plan, EU Justice ministers today endorsed their version of new privacy rules that could hamper the data-driven advertising that funds much of the Internet. The blunt-instrument approach in the current review threatens to hobble a sector that continues to show […]

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