Author Archive | IabIreland

Digital Advertising, a key driver for the European digital economy – IAB Europe Report

As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy, with the release of the report; Digital Advertising, a key driver for the European digital economy. […]

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Adforce

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Contact Details: 23 – 25 Grantham Street Dublin 8, Ireland. Tel: +353 (0) 1 485 2012 Email: info@adforce.com Web:  www.adforce.com Company Description: Premium Advertising Network & Digital Marketing Specialists. Membership Type: Associate Members

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Digital Adspend grows by 34% in 2014

Digital Adspend grows by 34% in 2014 Total Online Advertising reaches a high of €263m €1 in every €3 of digital adspend is now on mobile   The 2014 IAB PwC Online Adspend Study records growth of 34% in the Irish digital ad market with a total digital spend of €263m.  Mobile adspend now accounts […]

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IAB UK launches guidelines to provide greater transparency in ‘native’ digital advertising

London, Embargo 9 February 2015: The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising.   The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers […]

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Digital Advertising embraces Native and Content based Advertising

Investment and collaboration between brands, agencies and publishers makes this a very exciting time for Digital Advertising   This very topical theme of ‘Content: Creation, Curation and Amplification’ will be addressed at IAB Connect 2015, which takes place on Thursday, March 26th (8.30am – 1pm) in the Guinness Storehouse, Dublin 8. Digital has revolutionised the […]

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IAB Ireland holds Briefing on Viewable Impressions – definition, trading & measurement

Given the global focus on Viewable Impression definition, measurement and trading, IAB Ireland’s Display Council hosted a briefing today in order to facilitate a better understanding and discussion on this topic. For the last 20 years digital advertising has evolved to become the most accountable advertising medium, delivering unparalleled levels of data insight and effectiveness […]

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Publicis Dublin

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Contact Details: Level 4, The Observatory, 7-11 Sir John Rogersons Quay, Telephone: 016499500 Email: robertjcarberry@publicis.ie / angie.lee@publicis.ie Web: www.publicis.ie Company Description: Publicis Dublin is Ireland’s most creative communications agency. Our integrated digital solutions complement and enhance our through-the-line work, ensuring brands engage with consumers on a deeper level through creative digital platforms. Membership Type: Advertising […]

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