Author Archive | IabIreland

Global Certification in Digital Advertising Operations – first successful candidates

IAB Ireland are delighted to announce that Electric Media & RTE Digital are the first successful candidates to achieve the global certification. Read more in the Adworld article.   Certification in Digital Advertising Operations Digital media is always evolving. The skill set required for Advertising Operations professionals needs to move with these changes. With the proliferation of […]

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Press Release: Ireland’s Advertisers are mobilising – IAB Ireland Mobile Connect 2014

IAB Ireland’s third annual mobile conference IAB Mobile Connect, took place today Thursday, October 30th at the Guinness Storehouse, Dublin. The conference started by releasing the results of the IAB PwC Online Adspend for H1 2014, a study that measures Digital Adspend across platform; desktop and mobile from the period January to June 2014. Key […]

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Press Release: IAB Ireland Mobile Audit 2014

Irish Advertisers get Mobilised 56% have mobile optimised sites ahead of EU average of 54% IAB Ireland’s first Mobile Audit of Irish Advertisers was released this morning at IAB Mobile Connect 2014. The study reports on consumers’ mobile experience of the top 100 Advertisers’* websites specifically in respect of the following criteria: Mobile optimised sites […]

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Press Release: IAB Ireland Mobile Effectiveness Innocent Smoothie Case Study

IAB Ireland press release 30th October 2014 New mobile only advertising study demonstrates effectiveness of mobile advertising A research first for the Irish market measuring the effectiveness of a mobile only ad campaign has shown that mobile advertising had a higher brand impact than the average scores achieved across other media The Interactive Advertising Bureau […]

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A Social Media Action Plan……in a day

Advanced Social Media Workshop

A review of our recent IAB Ireland Social Media Workshop held in Dublin. At IAB Ireland we have been busy re-launching our web site, improving our digital communications and refreshing our Social Media activities. To support these efforts, last week I spent a day on a training workshop on Social Media planning and implementation run by IAB Trainer Steve […]

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Mobile Connect 2014 Agenda Released

MOBILE CONNECT 2014 – CONFERENCE AGENDA (subject to change) 8.30-9.00 REGISTRATION 9.00-9.20 WELCOME & INTRODUCTION LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR H1 2014 Suzanne McElligott, CEO, IAB Ireland 9.20-9.40 IAB IRELAND MOBILE OPTIMIZER STUDY – HOW MOBILE READY ARE IRISH ADVERTISERS? Maeve O’Meara, Marketing Manager, IAB Ireland 9.40-10.10 MOBILE INNOVATION: CHANGES TO MEDIA CONSUMPTION THAT […]

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“Klout” from “Quirky”? Jargon bust using our Social Media Glossary

This blog piece discusses some of the the new jargon in Social Media, highlighting some of the more interesting terms and phrases. Visit our new Social Media Glossary to find a comprehensive list of terms. Do you know the difference between Crowd-sourcing and Crowd-funding? What about an Unconference from a Splog? I often come across terms that I do not […]

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