Author Archive | IabIreland

First successful Irish candidates achieve IAB Global Digital Sales Certificate

Maria Scannell, Irishmirror.ie and Frazer Waters, Donedeal.ie, are the first Irish candidates to successfully receive the IAB’s Digital Sales Certification, following an examination process in Dublin last week. The Certification represents the highest industry credential for Digital Media sales professionals.  Eligibility for the certification is based on a minimum of 2 years work experience in digital media sales which is defined […]

Continue Reading 0

Making the “right” impression in Display Advertising

The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from “served”to “viewable” impression measurement, let’s review the basics. Back in the early days of Digital Advertising, on October 27 1994 to be exact, when Wired.com (known then as “Hot Wired”)  invented and displayed the first […]

Continue Reading 0

Maximum Media

mm

Contact Details: Distillery Building Fumbally Court Fumbally Lane Dublin 8 Tel: 01/ 6696900 Email: sales@mamimummedia.ie Web: www.maximummedia.ie, www.Her.ie, www.JOE.ie Company Description Maximum Media operates the leading lifestyle website for Irish Men and Women, JOE.ie and Her.ie. Membership Type: Ordinary Members

Continue Reading 0

Mirror Media

mirror

Contact Details: Mirror Media Ireland, Fourth Floor, Park House 191-197 North Circular Road, Dublin 7 Tel No: +353 1 8688610 Email: maria.scannell@irishmirror.ie Web: www.irishmirror.ie Company Description Online publisher and media owner. IrishMirror.ie is Ireland’s fastest growing publisher website. Having launched in mid 2013, we now boast over 1.8 Million Unique Irish Users per month. The website […]

Continue Reading 0

The Social Media recipe for success

An update on the IAB Ireland Social Media Council workings and some tips for Social Media success In my last blog post, I marveled at the increase in Social Media usage during the world’s biggest sporting event – World Cup 2014 in Brazil. Many records were broken during the world cup final, Facebook recorded 280 million […]

Continue Reading 0

Okey Doke – it was a World Cup of Mobile

The second part of a blog on why this sporting event offers a huge opportunity to brands. Read the first blog post on the World Cup of Mobile.  There is no doubt, it was a fabulous tournament with the culmination happening in dramatic style in extra time when Mario Götze scoring the winning goal in […]

Continue Reading 0

Promozoo

promozoo-logo

Contact Details: Media House 24 South William Street Dublin 2 Tel No: +353 1 670 6122 Email: hello@promozoo.ie Web: www.promozoo.ie Company Description: Promozoo is a full service marketing agency, crossing all areas of brand marketing and advertising. We specialise in reaching your audience through digital marketing and when needed we also have extensive knowledge and […]

Continue Reading 0

Neo@Ogilvy

neo

Contact Details: 6 Ely Place Dublin 2 Ireland Tel No: 01 543 3377 Email: claire.carroll@ogilvy.com Web: www.neoogilvy.ie Company Description: Neo@Ogilvy is a full service digital division working with the Ogilvy Ireland team to develop and deliver effective marketing strategies. Membership Type: Advertising Agency Members

Continue Reading 0
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Read More
Accept Cookies
x