Author Archive | IabIreland

Press Release: IAB Ireland Mobile Audit 2014

Irish Advertisers get Mobilised 56% have mobile optimised sites ahead of EU average of 54% IAB Ireland’s first Mobile Audit of Irish Advertisers was released this morning at IAB Mobile Connect 2014. The study reports on consumers’ mobile experience of the top 100 Advertisers’* websites specifically in respect of the following criteria: Mobile optimised sites […]

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Press Release: IAB Ireland Mobile Effectiveness Innocent Smoothie Case Study

IAB Ireland press release 30th October 2014 New mobile only advertising study demonstrates effectiveness of mobile advertising A research first for the Irish market measuring the effectiveness of a mobile only ad campaign has shown that mobile advertising had a higher brand impact than the average scores achieved across other media The Interactive Advertising Bureau […]

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A Social Media Action Plan……in a day

Advanced Social Media Workshop

A review of our recent IAB Ireland Social Media Workshop held in Dublin. At IAB Ireland we have been busy re-launching our web site, improving our digital communications and refreshing our Social Media activities. To support these efforts, last week I spent a day on a training workshop on Social Media planning and implementation run by IAB Trainer Steve […]

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Mobile Connect 2014 Agenda Released

MOBILE CONNECT 2014 – CONFERENCE AGENDA (subject to change) 8.30-9.00 REGISTRATION 9.00-9.20 WELCOME & INTRODUCTION LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR H1 2014 Suzanne McElligott, CEO, IAB Ireland 9.20-9.40 IAB IRELAND MOBILE OPTIMIZER STUDY – HOW MOBILE READY ARE IRISH ADVERTISERS? Maeve O’Meara, Marketing Manager, IAB Ireland 9.40-10.10 MOBILE INNOVATION: CHANGES TO MEDIA CONSUMPTION THAT […]

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“Klout” from “Quirky”? Jargon bust using our Social Media Glossary

This blog piece discusses some of the the new jargon in Social Media, highlighting some of the more interesting terms and phrases. Visit our new Social Media Glossary to find a comprehensive list of terms. Do you know the difference between Crowd-sourcing and Crowd-funding? What about an Unconference from a Splog? I often come across terms that I do not […]

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First successful Irish candidates achieve IAB Global Digital Sales Certificate

Maria Scannell, Irishmirror.ie and Frazer Waters, Donedeal.ie, are the first Irish candidates to successfully receive the IAB’s Digital Sales Certification, following an examination process in Dublin last week. The Certification represents the highest industry credential for Digital Media sales professionals.  Eligibility for the certification is based on a minimum of 2 years work experience in digital media sales which is defined […]

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Making the “right” impression in Display Advertising

The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from “served”to “viewable” impression measurement, let’s review the basics. Back in the early days of Digital Advertising, on October 27 1994 to be exact, when Wired.com (known then as “Hot Wired”)  invented and displayed the first […]

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Maximum Media

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Contact Details: Distillery Building Fumbally Court Fumbally Lane Dublin 8 Tel: 01/ 6696900 Email: sales@mamimummedia.ie Web: www.maximummedia.ie, www.Her.ie, www.JOE.ie Company Description Maximum Media operates the leading lifestyle website for Irish Men and Women, JOE.ie and Her.ie. Membership Type: Ordinary Members

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