Author Archive | IabIreland

IAB Connect 2014 – Agenda

WELCOME & INTRODUCTION DIGITAL BRANDING: THE POWER OF STORYTELLING Suzanne McElligott, CEO, IAB Ireland STORYTELLING FROM THE TRADITIONAL TO THE MULTI-CHANNEL Joanne Looby – Guinness Global Senior Digital Manager, Diageo ONLY DATA HAS THE ANSWER Amit Kotecha – Head of Marketing, EMEA, Quantcast HOW DATA CAN TRANSFORM YOUR BUSINESS Steve Plimsoll, Chief Technology Office, Mindshare […]

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IAB Real time Advertising Breakfast Seminar

What is Real Time Advertising / Bidding / Programmatic Buying? And what are the opportunities for my company? Over the past decade the display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This session aims to demystify the display landscape and […]

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IAB Europe AdEx 2012 Press Release

Online advertising sector hits all time high AdEx Benchmark 2012 reveals outstanding year for online advertising as it surpasses newspaper advertising spend for the first time Brussels 28 August 2013 – IAB Europe, in association with IHS has launched the AdEx Benchmark 2012 report, the definitive guide to online advertising spend across Europe. This year […]

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IAB Mobile Connect 2013

The theme of IAB Mobile connect 2013 was Connect with Consumers in a multi-screen world. A webcast is now available to view the morning’s presentations – please allow a few minutes for it to download, you can skip to specific presenations by clicking on chapters. The order of presentations is as follows: Making the Most […]

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Data Protection Regulation SME Roundtable

DIGITAL SMES VOICE CONCERNS ABOUT PROPOSED DATA PROTECTION REGULATION.   The forthcoming data protection Regulation is the most significant set of regulations that will impact on all business in Europe to date.  As the legislation is in the form of a Regulation it becomes law automatically in every EU member state. Once the regulation is passed […]

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IAB Ireland launches consumer awareness campaign re: OBA June 2013

IAB IRELAND LAUNCHES AD CAMPAIGN IN PARTNERSHIP WITH THE EDAA TO EDUCATE AND EMPOWER CONSUMERS ABOUT TARGETED ONLINE ADVERTISING Ad campaign is designed to drive consumer awareness, provide information and enable consumer choice. Ireland among first countries in wider pan-European roll out IAB Ireland launched today a consumer-focused awareness campaign, developed and funded by the […]

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IAB Europe awards MEP Sean Kelly for standing up for data privacy rights

Sean Kelly, Fine Gael MEP for Ireland South, has been selected to receive the prestigious IAB Europe Award for Leadership and Excellence for his approach to dealing with privacy concerns over shortcomings in the European Commission’s data protection proposal. IAB Europe represents more than 5,500 online advertising media, research and analytics organisations. Kelly, who serves […]

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IAB Connect 2013

The theme of IAB Connect 2013 was Digital: Driving Business Transformation. A webcast of the event is now available to view – please allow time for the webcast to upload the first time you view. The order of presentations is as follows: Suzanne McElligott, CEO, IAB Ireland – Welcome and Introduction Digital transforming businesses – […]

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