Author Archive | IabIreland

IAB Mobile Connect 2012

The theme of IAB Mobile Connect 2012 was The Mobile Marketing Opportunity. A webcast of the event is now available to view – please allow time for the webcast to upload the first time you view. The order of presentations is as follows: Welcome and Introduction – The Mobile Marketing Opportunity Suzanne McElligott, CEO: IAB […]

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Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year

Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year Irish Market leads the increase in Display with 31% growth rate Barcelona 8th June 2011:  Display advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average […]

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IAB Europe and EIAA merge

IAB Europe and EIAA merge to form single, EMPOWERED European interactive advertising trade ASSOCIATION New organisation combines expertise in research and regulatory affairs to tackle challenges facing the industry in 2011 and beyond 18 May 2011: In an historic move, trade bodies the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau (IAB Europe) […]

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