Author Archive | IabIreland

Press Release: IAB Ireland & Nielsen release latest VOD research which confirms Video on Demand (VOD) viewing is entrenched in the market

IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market 3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months 63% of VOD viewers watched when “out & about” compared to just 47% last year Advertising acceptance in & around […]

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WONDR

wonde

Contact Details: Unit IC, Hyde Court, Shaw Street, Dublin 2, Ireland Tel: +353 1 559 4270 Web: www.WONDR.io Twitter: https://twitter.com/wondrdublin Company Description: We are Digital Architects and Creatives specialising in digital brand transformation. Membership Type: Advertising Agency Members

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comScore

comscore

Contact Details: 6-7 St. Cross Street, 2nd Floor London, EC1N 8UA United Kingdom Tel: +44 203 111 1719 Email: worldpress@comscore.com Web: www.comscore.com Company Description: comScore is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model […]

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New / Slang

new

Contact Details: Cranford House, Montrose, Donnybrook, Dublin 4 Tel: +353 1 661 4055 Email: info@newslang.ie Web: http://newslang.ie Company Description: We are a social and digital content agency specialising in strategy, creative and production. We are a young, vibrant, digital and social agency comprised of creative strategists, content creators, designers, nerdy developers, social media influencers, search […]

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Press Release: Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts

Brussels, 8th June 2016 Reduction of media wastage and greater cost and trading efficiencies are identified as the biggest business impacts when investing in programmatic, the second IAB Europe Attitudes towards Programmatic Advertising survey* reveals. Based on a survey of more than 900 advertisers, agencies and publishers from across 29 markets, the study provides clarity […]

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Charter on Digital Advertising Best Practice (Draft for IAB Ireland Member Consultation)

Charter on Digital Advertising Best Practice Draft for IAB Ireland Member Consultation Process Whereas: The advertising-supported internet has allowed consumers to benefit from free or low cost access to quality content made available to them online, Advertising has historically played an important role in supporting free and independent media, which are critical to a functioning […]

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Press release: European Online Advertising surpasses TV to record annual spend of €36.2bn

Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV market. The AdEx Benchmark research – the definitive guide to the state of the European online advertising market – […]

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Blog: Why we should embrace showrooming

celine

Our guest blogger this week is  Céline Nowak a PPC Account Manager at IAB Ireland members, Tinderpoint. A statement from Google I came across recently got me thinking about the phenomenon of ‘showrooming’, a trend that is changing the retail landscape. It highlighted the use of mobile phones in shops that is turning bricks-and-mortar outlets into […]

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