Author Archive | IabIreland

Digital Adspend hits high of €340m with 29% growth in 2015, IAB & PwC Adspend Study reveals

Digital Adspend hits high of €340m with 29% growth in 2015 Mobile advertising represents 41% of total digital spend with growth year-on-year of 78% Display advertising growth of 38% is driven by Video on Demand, Social Media and Native. The 2015 IAB PwC Online Adspend Study records growth of 29% in the Irish digital advertising […]

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Agtel

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Contact Details: 22 Fitzwilliam Street Upper Dublin D02 WR82 Tel: +353 1 7088100 Email: info@agtel.ie Web: www.agtel.ie Company Description: We are a Video Agency working in a digital world. We do strategy, creative and production. Our videos capture imaginations. They connect emotionally with people through the power of moving pictures. Our work delivers measurable results […]

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LinkedIn

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Contact Details: Gardiner House Wilton Plaza Wilton Place Dublin County Dublin DUBLIN 2 Web: linkedin.com Company Description: LinkedIn connects the world’s professionals and gives them an authentic means to establish their own professional profile online, connect with trusted contacts and extend their professional network. This is made possible by the exchange of information, ideas, and insights […]

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Epsilon

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Contact Details: Ciara Bailey  Hambleden House, 19-26 Pembroke Street Lower  Dublin 2, Ireland Tel: : +353 (1) 513 5200 Email: Ciara.Bailey@epsilon.com Web: www.epsilon.com Company Description: We bring the power and expertise of our global marketing company to your doorstep. So our engaging, eye-catching creative is always backed by data and insights. All brought to you […]

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PwC Ireland

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Contact Details: 1 Spencer Dock North Wall Quay Dublin 1 Tel: +353 1 792 6000 Web: www.pwc.ie Company Description PwC is Ireland’s largest professional services firm and supports clients across a range of areas including: consulting, digital strategy, analytics, assurance and tax. Helping clients achieve their goals is at the heart of what we do. By […]

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Phone Fatale: New research on the Irish women’s love affair with their Smartphone

Phone Fatale: New research on the Irish women’s love affair with their Smartphone EVOKE.ie (IAB Ireland members) recently commissioned Amarach Research to conduct a study on Irish Women’s Smartphone use. See below for an early sneakpeek at the findings, the full research report will be released in the coming weeks:  71% of female 25-34 year olds are […]

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Facebook

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Company name: Facebook Contact Details: 4 Grand Canal Square, Dublin 2 Company Description: Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share […]

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Adblocking will hurt consumers and publishers – IAB Europe Press Release in response to Mobile Operator Three announcement

MOBILE OPERATOR THREE’S ROLLOUT OF NETWORK LEVEL AD BLOCKING WILL HURT CONSUMERS AND PUBLISHERS ACROSS EUROPE Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in […]

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