Author Archive | IabIreland

Measuring what matters, making Analytics count

Analytics Workshop17th February 2016

Our guest blogger is IAB trainer, Steve Thompson (pictured right). Steve is running our first Analytics Workshop next week in Dublin, on how to use analytics to understand your customers through the consumer purchasing journey, how they engage with your digital portfolio and how to manage your digital marketing activities across the owned, paid and earned media […]

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The Power of Infographics to tell a Story

grace

Our guest blogger this week is Grace Garvey, Digital Communications Manager at Tinderpoint* in Dublin. IAB Ireland members, Tinderpoint have worked jointly on Infographics to assist communicating graphically on various topics, including the IAB Mobile Audit’s 2014 and the Mobile Audit (Automotive & Retail) 2015. We found this a very effective way to present the audit results […]

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The background to the Irish Adspend study

adspend snip

Overview of the Adspend study The IAB has measured the size of the digital advertising market in the Ireland in conjunction with PricewaterhouseCoopers (PwC) since 1997. Irish media owners submit digital advertising revenue figures confidentially to PwC who then analyse the submissions and produce aggregated data that shows the size of the Irish digital advertising […]

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Nielsen

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Contact Details: 14 Riverwalk, National Digital Park Citywest Business Campus Dublin 24 Tel: +353 1 4690400 Contact: Karen Mooney, Business Development Manager Email: Karen.Mooney@nielsen.com  Web: www.Nielsen.com/ie Company Description: Nielsen studies consumers in 47 European markets, and across more than 100 countries around the world, to give the most complete view of buying trends and media habits. […]

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Accenture Digital

accenture-digital-_3529138e

Company name: Accenture Digital Contact Details: 1 Grand Canal Square Grand Canal Harbour Dublin 2 Ireland Tel: +353 1 6462000 Web: www.accenture.ie Company Description: Accenture Digital is powered by three practices –Analytics, Interactive, and Mobility. Accenture Interactive helps CMOs and marketing organisations drive superior performance through relevance at scale. We offer a comprehensive suite of […]

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Social Media Future Focus 2016 – Customer Service

michael corcoran

“Looking ahead for 2016 and beyond while the big trends are important to learn and evolve with new offerings/ technology, one evolution that is moving fully toward social first, that is not groundbreaking is customer service” We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends in […]

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Social Media Future Focus 2016 – New Platforms & Advertising on Instagram

cathy

“Just when we had got used to incorporating Instagram and Snapchat in our daily routine (and on social media plans), the tech industry has served up even more social platforms for us to play with in 2016″  We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends […]

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Social Media Future Focus 2016 – The increase in Paid Social Media

dervla

“This growth for the industry is a huge opportunity to reach interested people however as our audience newsfeeds get more and more cluttered with advertising, do we risk our audience turning off completely and looking elsewhere to keep in touch with friends?” We recently asked the IAB Social Media Council to comment on their future […]

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Social Media Future Focus 2016 – Video & Live Broadcasting

hugh

“The video should be about the viewer as well as the brand. So ask yourself – what is the viewer, the person, getting from watching your video?” We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends in 2016. We received extensive and valuable feedback from many […]

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