Author Archive | IabIreland

Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals

Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals Brussels, 9th December 2015 – IAB Europe, in collaboration with IHS Technology, has today published the first ever AdEx Benchmark H1 2015 report1. The report reveals that online advertising grew 9.7% on […]

Continue Reading 0

2015, the year in which brands truly cracked social media (Part Two)

aib-gaa-club-championships-with-colm-cooper-390x285

This blog piece is the second part of two part post. Read the first post here. Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie are our guest bloggers. Cathy is Marketing Manager at Maximum Media, the digital publishing powerhouse behind lifestyle brands JOE.ie, Her.ie, SportsJOE.ie, HerFamily.ie and JOE.co.uk.  Cathy recently returned to Dublin from London […]

Continue Reading 0

The fantastic achievements of IAB Ireland Councils in 2015

native guide

We have had very active councils this year with a variety of outputs across Display, Mobile, Native, Search, Social and Video Councils. Just a few of this year’s highlights have been: Display: Viewability Briefing (January 2015), HTML5 Briefing (October 2015) Mobile: IAB Mobile Connect, IAB Mobile Audit 2015 (Retail and Auto), Mobile Workshop Native: Launch […]

Continue Reading 0

IAB Search Council, latest blog posts & glossary published

The IAB Ireland Search Council have been busy in the last few weeks. Two blog posts have been published: – Remarketing for Search (RLSA) 101, on the Google Adwords feature and it’s benefits – Search Marketing – important tips & terms, which discusses some of the latest updates in the area The second blog post also accompanies the […]

Continue Reading 0

Europe’s booming online ad industry accounts for 1.4 million jobs, € 100 billion of Gross Value Added (GVA)*, new study reports

Brussels, BELGIUM, November 25 – Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half.  It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA)*. The figures are estimates published today in a study […]

Continue Reading 0

2015, the year in which brands truly cracked social media (Part One)

social media original

Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie are our guest bloggers. Cathy is Marketing Manager at Maximum Media, the digital publishing powerhouse behind lifestyle brands JOE.ie, Her.ie, SportsJOE.ie, HerFamily.ie and JOE.co.uk.  Cathy recently returned to Dublin from London where she worked as Marketing Manager at Yahoo UK leading regional and EMEA wide B2B […]

Continue Reading 0

#We’ve #Lost #The #Plot

hashtag

Our guest blogger this month is Matthew Mooney – Human Experience Strategist at Radical.ie, who gives his view on the recent overuse of the Hashtag. Radical are a Creative Digital Agency based in Dublin and are IAB Ireland Members, they have been awarded Social Media Agency of the Year 2013, 2014 and 2015.  Matthew is a member of the IAB […]

Continue Reading 0

Remarketing for Search (RLSA) 101

RLSA

Our guest blogger this week is Richard Talbot, Head of Paid Search at Tinderpoint in Dublin. Richard is also an active member of the IAB Search Council. His post below is on the Google AdWords’ feature-Remarketing Lists for Search Ads (RLSA), which he argues are often overlooked. Remarketing for Search (RLSA) 101 When it comes […]

Continue Reading 0
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Read More
Accept Cookies
x