Author Archive | IabIreland

Remarketing for Search (RLSA) 101

RLSA

Our guest blogger this week is Richard Talbot, Head of Paid Search at Tinderpoint in Dublin. Richard is also an active member of the IAB Search Council. His post below is on the Google AdWords’ feature-Remarketing Lists for Search Ads (RLSA), which he argues are often overlooked. Remarketing for Search (RLSA) 101 When it comes […]

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From Apps to Native – Mobilise Your Marketing Mix at IAB Ireland Mobile Connect 2015

IAB Ireland Press Release – IAB Mobile Connect 2015 – Final speaker line-up   Wednesday 14th October 2015   FROM APPS TO NATIVE – MOBILISE YOUR MARKETING MIX AT IAB IRELAND MOBILE CONNECT 2015   IAB Ireland’s fourth annual mobile conference IAB Mobile Connect, takes place on the 29th October at the Guinness Storehouse, Dublin.   […]

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