Author Archive | IabIreland

IPG MEDIABRANDS

ipg

Contact Details: IPG Mediabrands, 6th floor, Block E, Iveagh Court 6 – 8 Harcourt Road, Dublin 2 Tel: +353 1 4751895 Email: viv.maher@mbww.com Web: https://www.mbww.com/ Company Description: We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media-related assets. Today we manage & invest $36 billion in global media […]

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Digital Advertising Powers Ahead by Suzanne McElligott, CEO, IAB Ireland

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It’s been a good year for Digital Advertising and a busy one for IAB Ireland, according to its CEO, Suzanne McElligott – this article was originally published in the Digital Edition December 2015 of IMJ, the Irish Marketing Journal. After a strong 2015, 2016 is set to be another good year for IAB Ireland. IAB’s role as the trade […]

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Developing a Calendar and Persona for your Social Communications

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Our guest blogger  is Hugh Curran – Head of Digital and Social @ Atomic, who discusses the importance of determining a persona/content calendar strategy for social communications. Atomic are a Creative Agency based in Dublin and are IAB Ireland Members. Atomic’s clients include Leinster Rugby, Audi Ireland and Life Style Sports. Hugh is a member of […]

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Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals

Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals Brussels, 9th December 2015 – IAB Europe, in collaboration with IHS Technology, has today published the first ever AdEx Benchmark H1 2015 report1. The report reveals that online advertising grew 9.7% on […]

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2015, the year in which brands truly cracked social media (Part Two)

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This blog piece is the second part of two part post. Read the first post here. Cathy Cowan of Maximum Media and Sasha Kinch of INM.ie are our guest bloggers. Cathy is Marketing Manager at Maximum Media, the digital publishing powerhouse behind lifestyle brands JOE.ie, Her.ie, SportsJOE.ie, HerFamily.ie and JOE.co.uk.  Cathy recently returned to Dublin from London […]

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