Author Archive | IabIreland

Thinkhouse

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Contact Details: Fumbally Square, Dublin 8. Tel: (IRL) +353 1 4200 070 | (UK) +44 203 664 6363 083-4521029 – Cian Maher – Sales/Agency Manager Email: hello@thinkhouse.ie or hello@thinkhouse.co.uk Web: www.thinkhouse.ie | www.thinkhouse.co.uk Company Description: Thinkhouse is an independent creative communications agency that specializes in youth communications (18-35 year olds). Thinkhouse works with global brands […]

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3 Media

three

Contact Details: 28 – 29 Sir John Rogerson Quay Dublin 2 Contacts Telephone: Sinéad Kavanagh – Campaign Manager – 083-1985309 Cian Maher – Sales/Agency Manager – 083-4521029 Lorna Barker – 3Media and Partnership Product Manager – 083 – 8548496 Email: Sinead.kavanagh@three.ie Cian.maher@three.ie Lorna.Barker@three.ie     Web: www.3media.ie Company Description: 3Media is leading the way in defining what is possible […]

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MIXXing It UP at IAB US Conference

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Suzanne McElligott, CEO of IAB Ireland attended MIXX , the annual conference of IAB US. Are You (User) Experienced? was  the thought provoking theme for 2015. The 2 day conference with 2,000 delegates is the biggest event of New York’s Advertising Week. Featuring keynotes such as Yahoo!’s Marissa Mayer, IPG’s Mike Roth, and Daniel Ek founder of Spotify, […]

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‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe

Tuesday, September 29, 2015 ‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, Confirming the Important Role that Mobile & Programmatic Play in the Future of the Digital Video Advertising Marketplace Report Captures Country-Specific Digital Video Ad Revenues, Wireless and Broadband Availabilities & More NEW YORK, NY (September 29, 2015) — The […]

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IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment

Monday, September 28, 2015 IAB Tech Lab Releases Updated ‘IAB HTML5 for Digital Advertising Guide’ for Public Comment Provides Actionable Insights & Recommendations for Using HTML5 Effectively in Display Ad Creative Serves as Critical Support to Newly Revised ‘IAB Display Creative Guidelines’ NEW YORK, NY (September 28, 2015) — Kicking off the 2015 IAB MIXX Conference, the IAB Technology […]

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IAB USA launch an “Ad Blocking Hub” resource

IAB US have launched an “Ad Blocking Hub” which tackles the subject head-on, with definitions, commentary and coverage of the press coverage in recent weeks. What is Ad Blocking? Technologies that consumers are using to prevent the download or display of advertising. Ad blockers exist for most desktop web browsers and are now beginning to impact mobile […]

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European Programmatic Market increases 70.5% to €3.65bn in 2014 according to latest IAB Europe research

Research extends to include programmatic mobile and video both showing triple digit growth Cologne, 16 September 2014 – At dmexco 2015 today, IAB Europe announced that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014. This year for the first time programmatic mobile and programmatic video figures […]

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IAB Ireland CEO, Suzanne McElligott joins the board of IAB Europe

IAB Ireland Press Release – Wednesday 16September, 2015 Suzanne McElligott, CEO, IAB Ireland has been appointed a director of the pan European trade organisation, IAB Europe. The IAB Europe board is composed of representatives of ten local IAB associations, reflecting the rich diversity of markets across Europe, and ten corporate members from different stakeholder groups […]

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