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    IAB PwC Online Adspend Studies

  • PwC Global Outlook Report 2013-2017
  • IAB PwC Online Adspend H1 2013 Full Presentation
  • IAB PwC Online Adspend 2013 PDF synopsis
  • IAB PwC Online Adspend H1 2012
  • IAB PwC Online Adspend 2012 PDF synopsis
  • IAB PwC Online Adspend H1 2012
  • IAB PwC Adspend study 2011
  • IAB PwC Online Adspend H1 2011
  • H1 2011 IAB PwC Adspend Study Summary
  • IAB PwC Online Adspend Study 2010 Presentation
  • IAB PwC Online Adspend Study 2010 PDF
  • IAB Ireland PwC Online Adspend Study 2009
  • IAB Ireland Research

  • IAB Ireland Red C Mobile Future Nov 2013
  • IAB Ireland comScore study: The Branding power of Digital beyond the click (48, IKEA, Renault)
  • IAB Mediascope - Ireland Results July 2012
  • IAB Mediascope - Ireland Results synopsis July 2012
  • Mediascope - Sport and the shift to Digital Media Bulletin
  • ONLINE AND TV WORKING TOGETHER, IAB study in association with Aegis Media and Amaarch Reserach
  • Mediascope: Digital first for Ireland's Mums
  • Member Research

  • eircom Home Sentiment Survey Sept 2013
  • Smartphones and the implications for advertising - Red C May 2013
  • Digital Marketing Drives ROI for FMCG Brands
  • FMCG brands advertised online - Tetley
  • FMCG brands advertised online - Sainsburys
  • When CPG Brands Get Digital
  • Surviving the Upfronts in a Cross Media World
  • How Online Advertising Works
  • Whither the click in Europe
  • Online Advertising Effectiveness in the UK
  • The Click Remains Irrelevant
  • The Power of Like Europe
  • Mobile Advertising Effectiveness Research: IAB UK/John Lewis
  • Red C Digital Trends Study
  • Yahoo Ireland - What Women Want
  • Upwardly Mobile - Irish study on mobile usage 2011
  • IAB Europe & IAB UK Studies

  • IAB UK RealView Research
  • The European Landscape - Alison Fennah presentation april 2013
  • Transnational Online Advertising Trading - an IAB Europe White Paper
  • Consumer Commerce Barometer
  • Mediascope Europe: Digital Natives Bulletin July 2013
  • Case Studies