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Blog: IAB Europe chief: ‘There’s an obsession in Brussels with tracking’

Townsend Feehan

This article was first published on Digiday UK on the 1st of September 2016. Townsend Feehan is the CEO of IAB Europe. It’s been a busy year for IAB Europe. The rise of ad blocking, the EU Referendum and the General Data Protection Regulation revisions have caused major waves. But it’s the GDPR that’s currently causing the biggest headache for […]

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Blog: Launching the “Digitizing Ireland” report & the opportunities from the Digital Single Market

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Suzanne McElligott, CEO of IAB Ireland attended the launch on July 5th of Boston Consulting Group’s (BCG) report on Digitizing Ireland which was commissioned by Google.   Minister Dara Murphy, TD, Minister of State for EU Affairs, Data Protection and the Digital Single Market attended the briefing as did representatives from relevant government departments and […]

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Blog: The Doubleclick Summit 2016, a review of what’s new in Google Display Advertising

Marija Cepulyte Headshot3

Our guest blogger this week is Marija Cepulyte (pictured right) Client Services Manager at our IAB member; iProspect Ireland. She recently attended the DoubleClick Leadership Summit 2016 livestream and wrote the following piece reviewing the event. This was originally posted on the iProspect Blog. Many of us tuned in to the DoubleClick Announcement Live Stream, […]

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Blog: Deal or no deal? An agency view on the new IAB initiatives to improve Ad quality

Aileen 2

Our guest blogger this month is Aileen McDaid, Digital Strategy Director at the IAB Agency Member; Mindshare. Aileen discusses the impact of Adblocking on the provision of quality internet content and how the new IAB run initiatives will help counteract it’s impact on the industry. As the wave of Brexit becomes ripples that affect our […]

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