Archive | Blog

The background to the Irish Adspend study

adspend snip

Overview of the Adspend study The IAB has measured the size of the digital advertising market in the Ireland in conjunction with PricewaterhouseCoopers (PwC) since 1997. Irish media owners submit digital advertising revenue figures confidentially to PwC who then analyse the submissions and produce aggregated data that shows the size of the Irish digital advertising […]

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Social Media Future Focus 2016 – Customer Service

michael corcoran

“Looking ahead for 2016 and beyond while the big trends are important to learn and evolve with new offerings/ technology, one evolution that is moving fully toward social first, that is not groundbreaking is customer service” We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends in […]

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Social Media Future Focus 2016 – New Platforms & Advertising on Instagram

cathy

“Just when we had got used to incorporating Instagram and Snapchat in our daily routine (and on social media plans), the tech industry has served up even more social platforms for us to play with in 2016″  We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends […]

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Social Media Future Focus 2016 – The increase in Paid Social Media

dervla

“This growth for the industry is a huge opportunity to reach interested people however as our audience newsfeeds get more and more cluttered with advertising, do we risk our audience turning off completely and looking elsewhere to keep in touch with friends?” We recently asked the IAB Social Media Council to comment on their future […]

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Social Media Future Focus 2016 – Video & Live Broadcasting

hugh

“The video should be about the viewer as well as the brand. So ask yourself – what is the viewer, the person, getting from watching your video?” We recently asked the IAB Social Media Council to comment on their future predictions for Social Media trends in 2016. We received extensive and valuable feedback from many […]

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Expert commentary on 2016 Social Media Trends by Matt Mooney

matt mooney

“There is still that underlying opinion that ‘social media was once free’ (It wasn’t) and ‘now it costs me money to reach people’ (you mean like every other digital media channel that offers value?) I would see paid as the best opportunity for any brand to provide real business results.” We asked IAB Social Media […]

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Digital Advertising Powers Ahead by Suzanne McElligott, CEO, IAB Ireland

suzanne

It’s been a good year for Digital Advertising and a busy one for IAB Ireland, according to its CEO, Suzanne McElligott – this article was originally published in the Digital Edition December 2015 of IMJ, the Irish Marketing Journal. After a strong 2015, 2016 is set to be another good year for IAB Ireland. IAB’s role as the trade […]

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Developing a Calendar and Persona for your Social Communications

calendar

Our guest blogger  is Hugh Curran – Head of Digital and Social @ Atomic, who discusses the importance of determining a persona/content calendar strategy for social communications. Atomic are a Creative Agency based in Dublin and are IAB Ireland Members. Atomic’s clients include Leinster Rugby, Audi Ireland and Life Style Sports. Hugh is a member of […]

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