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Making the “right” impression in Display Advertising

The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from “served”to “viewable” impression measurement, let’s review the basics. Back in the early days of Digital Advertising, on October 27 1994 to be exact, when Wired.com (known then as “Hot Wired”)  invented and displayed the first […]

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The Social Media recipe for success

An update on the IAB Ireland Social Media Council workings and some tips for Social Media success In my last blog post, I marveled at the increase in Social Media usage during the world’s biggest sporting event – World Cup 2014 in Brazil. Many records were broken during the world cup final, Facebook recorded 280 million […]

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Okey Doke – it was a World Cup of Mobile

The second part of a blog on why this sporting event offers a huge opportunity to brands. Read the first blog post on the World Cup of Mobile.  There is no doubt, it was a fabulous tournament with the culmination happening in dramatic style in extra time when Mario Götze scoring the winning goal in […]

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