Archive | PR

Digital Advertising Powers Ahead by Suzanne McElligott, CEO, IAB Ireland

suzanne

It’s been a good year for Digital Advertising and a busy one for IAB Ireland, according to its CEO, Suzanne McElligott – this article was originally published in the Digital Edition December 2015 of IMJ, the Irish Marketing Journal. After a strong 2015, 2016 is set to be another good year for IAB Ireland. IAB’s role as the trade […]

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The fantastic achievements of IAB Ireland Councils in 2015

native guide

We have had very active councils this year with a variety of outputs across Display, Mobile, Native, Search, Social and Video Councils. Just a few of this year’s highlights have been: Display: Viewability Briefing (January 2015), HTML5 Briefing (October 2015) Mobile: IAB Mobile Connect, IAB Mobile Audit 2015 (Retail and Auto), Mobile Workshop Native: Launch […]

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PR & Digital Marketing: When Forces Combine

PR

Our guest blogger this month is Scott De Buitléir – Digital Communications Manager @ TinderPoint, who discusses how to combine digital marketing campaigns with PR techniques to achieve brand awareness. Tinderpoint are based in Dublin and are IAB Ireland Members. As various media become more intertwined in our digital era, the interactions between digital marketing and […]

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