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PR: EMEA Video Benchmarks Report 2016

Brands and advertisers worldwide are investing an increasing amount of their media budgets into digital channels and leveraging video’s ability to influence audiences with compelling storytelling through sight, sound and motion. Videology have just released the EMEA Video Benchmarks 2016 report, which features the trends and developments within leading EMEA markets. The 2016 EMEA Benchmarks […]

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PR: Value of Advertising study: Economic contribution of advertising in Europe

Advertising delivers powerful economic benefits across the EU The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU. The report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment and helps fund vital services Using […]

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IAB Native Advertising and Content Marketing White Paper

Today’s consumers are bombarded with receiving up to 5,000 advertising messages each day, meaning it is increasingly harder for advertisers to get through to consumers. Combine this with the fact of the increasing use of ad blocking tools and the challenge becomes even more real, in fact some audiences have become entirely unreachable via advertising. […]

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IAB Initiatives combating Ad Blocking

IAB Ireland, as part of the global IAB network believes in an ad funded internet. We want to help brands reach their audiences and to provide revenue to publishers so they can continue to make their content, services and applications widely available. We believe ad blocking undermines this approach. IAB’s LEAN and DEAL initiatives are […]

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IAB New Ad portfolio – open for public comment

IAB New Ad Portfolio IAB’s new ad portfolio is open for public comment at present until November 28th.  We would very much encourage all involved in the Irish market to familiarise yourself with the proposed formats and have your say. The IAB New Ad Portfolio microsite hosts the **Draft for Public Comment**, Transition Guidance Document, […]

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Blog: Maximum Media Partner Profile, Digital Upfronts 2016

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The inaugural IAB Digital Upfronts will be held on October 4th in the Convention Centre in Dublin and many of Ireland’s leading online publishers will be showcasing and presenting their digital advertising innovations to brand advertisers and agencies. As part of the build-up, Adworld.ie caught up with Katie Molony, CEO of Maximum Media. Tell us […]

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PR: Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015 Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 September 2016 – IAB Europe and IHS revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth […]

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