Archive | Press Releases

IAB USA launch an “Ad Blocking Hub” resource

IAB US have launched an “Ad Blocking Hub” which tackles the subject head-on, with definitions, commentary and coverage of the press coverage in recent weeks. What is Ad Blocking? Technologies that consumers are using to prevent the download or display of advertising. Ad blockers exist for most desktop web browsers and are now beginning to impact mobile […]

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European Programmatic Market increases 70.5% to €3.65bn in 2014 according to latest IAB Europe research

Research extends to include programmatic mobile and video both showing triple digit growth Cologne, 16 September 2014 – At dmexco 2015 today, IAB Europe announced that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014. This year for the first time programmatic mobile and programmatic video figures […]

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IAB Ireland CEO, Suzanne McElligott joins the board of IAB Europe

IAB Ireland Press Release – Wednesday 16September, 2015 Suzanne McElligott, CEO, IAB Ireland has been appointed a director of the pan European trade organisation, IAB Europe. The IAB Europe board is composed of representatives of ten local IAB associations, reflecting the rich diversity of markets across Europe, and ten corporate members from different stakeholder groups […]

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Pigsback.com join IAB Ireland as members

Kevin Rooney, Brand Manager with Pigsback.com gives an update on the reward’s brand recent activities and their reason for becoming IAB Ireland members. Pigsback.com has been a pioneer in promoting brands in the Irish digital market since 2000.  We have 575,000 loyal member whom actively engage with our brand.  A lot has changed since we […]

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Global Mobile Advertising revenue tops €24 billion ($31.9 billion) in 2014

13th August, 2015 – IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed their global figures for mobile advertising revenue which surged 64.8% to €24.0bn ($31.9bn) in 2014 from €14.6bn ($19.3) in 2013, driven by continued shifting use in devices and changing consumption patterns and broad-ranging industry initiatives. Mobile […]

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Programmatic Display Advertising set to rise in Europe, new IAB Europe survey shows

Brussels, 6th August 2015 – Programmatic purchases of digital display advertising are set to increase in Europe, new Interactive Advertising Bureau Europe Attitudes towards Programmatic Advertising report reveals. More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for […]

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CopyClear – Information Session for Digital Publishers on Alcohol Advertising

copyclear

CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July 28th. Shane Kelly, Diageo spoke of the advertiser’s  commitment to the CopyClear process and the need for their partners across media to collaborate in ensuring alcohol advertising uses the CopyClear service. […]

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Five practical steps to comply with EU ePrivacy Directive

This document is intended to help brand advertisers, publishers and advertising businesses (e.g. media agencies or technology companies) comply with Article 5.3 of the revised ePrivacy Directive, also known as the “Cookie Directive”, as transposed into national law throughout the EU. They are not in and of themselves a complete solution in all EU markets, but […]

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IAB Europe: EU governments approve privacy text that threatens online business

June 15, Brussels, BELGIUM – A mere month after launching an ambitious digital single market plan, EU Justice ministers today endorsed their version of new privacy rules that could hamper the data-driven advertising that funds much of the Internet. The blunt-instrument approach in the current review threatens to hobble a sector that continues to show […]

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