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IAB USA launch an “Ad Blocking Hub” resource

IAB US have launched an “Ad Blocking Hub” which tackles the subject head-on, with definitions, commentary and coverage of the press coverage in recent weeks. What is Ad Blocking? Technologies that consumers are using to prevent the download or display of advertising. Ad blockers exist for most desktop web browsers and are now beginning to impact mobile […]

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Press Release: IAB Ireland launches Video On Demand Research

VOD Consumption is a daily activity for Irish adults 16-24 year viewers are the most engaged – VOD delivers harder to reach audiences Free ad funded channels are the most popular for accessing content   IAB Ireland launched new research today tracking Irish users’ consumption and attitudes towards Video on Demand (VOD) in Ireland. The […]

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