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Implications of the GDPR for the Digital Advertising Industry by IabIreland on March 8, 2018

The General Data Protection Regulation comes into effect on May 25th, 2018 with new data protection regulations which requires Irish businesses in the digital advertising industry to review and now plan for compliance. In addition,  the e-Privacy Regulation, is also being reviewed and this will replace the current ePrivacy Directive (known as the cookie directive). […]

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IAB Europe Interact conference

Interact is the premiere gathering of Europe’s digital advertising industry, where leading advertisers, industry experts, agencies and media owners come together to celebrate the achievements of the industry, analyse emerging business and technology trends, and reflect together on the challenges for the coming year and how best to address them. The programme features rich interactive discussions […]

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PR: EMEA Video Benchmarks Report 2016

Brands and advertisers worldwide are investing an increasing amount of their media budgets into digital channels and leveraging video’s ability to influence audiences with compelling storytelling through sight, sound and motion. Videology have just released the EMEA Video Benchmarks 2016 report, which features the trends and developments within leading EMEA markets. The 2016 EMEA Benchmarks […]

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Adroll

Adroll_LogoV2

Contact Details:  Level 6, 1 Burlington Plaza, Burlington Road Dublin 4 Tel: +353 1 653 2009 Web: www.adroll.com Company Description: AdRoll is a leading performance marketing platform with over 30,000 clients worldwide. Its suite of high-performance tools works across devices, helping businesses attract, convert, and grow their customer base. The company is home to the […]

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Exterion Media

ExterianMedia

Contact Details: 6th Floor 25-28 Adelaide Road Dublin 2 Tel: 00353 1 669 4500 Email: info@exterionmedia.ie Web: www.exterionmedia.ie Company Description: Exterion Media is a leading Out-of-Home media company. Its core business is engaging and delivering valuable audiences for advertisers through a variety of formats and environments including transport, billboards, street furniture and retail. Exterion Media […]

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IAB USA launch an “Ad Blocking Hub” resource

IAB US have launched an “Ad Blocking Hub” which tackles the subject head-on, with definitions, commentary and coverage of the press coverage in recent weeks. What is Ad Blocking? Technologies that consumers are using to prevent the download or display of advertising. Ad blockers exist for most desktop web browsers and are now beginning to impact mobile […]

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