Mobile Council

The objective of the Mobile Council of IAB Ireland is to promote and drive the growth in mobile advertising in Ireland. In a rapidly developing market the principal roles of the Council are to educate and inform the market as to the effectiveness of mobile advertising and provide a framework for its continued growth in the mainstream media marketplace.

Chair: Jessica Hickey, Entertainment.ie

Members:

Adam Taylor, Havas Media
Brian Keane, The Irish Times
Jessica Hickey, Entertainment
John Patten, Digitize
Ken Wilson, Adtech
Maeve O’Meara, IAB Ireland
Marcin Wysocki, Omnicom Media Group
Padraig McFadden, Core Media
Rob Timony, Maximum Media
Ronan Turner, Independent
Vicki Flynn, Electric Media
Padraig Sugrue, Irish Mirror
Robert Carberry, Publicis
Cameron McDonnell TheJournal.ie
Hugh Curran, Atomic
Hugh Quigley, Ad2One
Eavan Finucane, Electric Media
Cian Ó Mongáin, Google
David Foody, Pigsback
Marie Davis, Google
Ross Sheil, Twitter
Evin Gaffney, Facebook
Peter Flanagan, Mindshare
Niall Dolphin, IPG Mediabrands
Mattia Veltri, IPG Mediabrands
Hugh John O’Reilly, Accenture

Research

Mobile Handbook

Mobile Advertising Effectiveness Research: IAB UK/John Lewis

Bord Gáis Energy/Mindshare Mobile Case Study:Think Beyond App

Upwardly Mobile – Irish study on mobile usage 2011

Red C Digital Trends Study

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