Digital Advertising embraces Native and Content based Advertising

Investment and collaboration between brands, agencies and publishers makes this a very exciting time for Digital Advertising

 

This very topical theme of ‘Content: Creation, Curation and Amplification’ will be addressed at IAB Connect 2015, which takes place on Thursday, March 26th (8.30am – 1pm) in the Guinness Storehouse, Dublin 8.

Digital has revolutionised the opportunity for content creation, with Advertisers and Consumers now actively engaged in developing content alongside digital publishers.

 

Content is an integral part of modern Marketing strategies – quality content feeds into your Social Media Strategy, your SEO and PPC strategies, your PR strategy and your Marketing / Advertising plans.
IAB Connect 2015 will examine this paradigm shift and its impact on media consumption.  Our expert speakers will share their insights and learnings on the development of impactful content strategies.

 

With a packed agenda of expert speakers from: Storyful, TheJournal.ie, Outbrain, SeeChange, Yahoo, ICAN, Jury’s Inn, Quantcast, Agenda21 and Facebook Creative Shop, we will be covering all the topics to equip brands, agencies and publishers with the tools to develop Content Strategies that will engage consumers.

 

IAB Ireland conferences are both practical and inspirational – the conference runs on Thursday March 26th, at the Guinness Storehouse, Dublin 8.

 

The conference is expected to fill, see the full agenda and book your place now at: www.iabireland.ie

 

IAB Connect is sponsored by comScore, PwC and our Media Partner is Independent News & Media

 

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