IAB Connect 2017 Digital Convergence – Redefining Advertising
In the rapidly evolving world of digital, the digital convergence of data, creativity and technology is truly redefining advertising as we know it. UserX is central -with brands and media owners creating competitive advantage by putting customers first.
In 2017 IAB is setting the agenda for digital advertising as never before and IAB Ireland is playing a central role in the key IAB initiatives such as the Pan European Viewable Impression framework, and the Global Coalition for Better Ads.
IAB Ireland’s annual conferences provide the perfect forum to inform and involve the key stakeholders in Ireland’s digital advertising industry in this important work as well as sharing new learnings from our leading advertisers, agencies and publishers.
Speakers and topics confirmed to date include:
Grainne Galvin, Senior Brand Manager, General Mills & Yoplait
Grainne will share the planning and activation around the recent ‘I love my age’ campaign for Yoplait.
Gawain Owen, Head of Programmatic, Diageo
Gawain will talk about Programmatic and the opportunities and challenges it offers.
Brian O’Keeffe, Managing Director, Ve Interactive
Brian will share case studies on how brands drive conversion and maximise ROI from digital advertising.
Ariana Dunne, Chief Commercial Officer, Sheology
Ariana will speak about Food Content Marketing and how brands can combine insights and creativity in content marketing to turn the needle on brand outcomes.
Aurelien Dubot, Senior Product Marketing Manager EMEA, Quantcast
Aurelien will discuss the recent Quantcast and Basis Research global research study which measured the role that brands, advertising and other touchpoints play in shaping purchase decisions across 8 product categories.
Olly Sewell, Facebook in collaboration with IAB Ireland’s Social Media Council will have new Irish case studies to share highlighting the power of Social Media Advertising and the do’s and don’ts to maximise the results of your campaigns.
The event will also include an agency panel discussing how the role of agencies is evolving in a world of digital convergence, and the value they bring to brands and to the digital ecosystem. This panel will include:
- Colm Sherwin, Core Media
- David Connor, Eightytwenty
- Garret O’Beirne, Omnicom Media Group
- Patrick McConville, Ican
- Viv Maher, IPG MediaBrands
Suzanne McElligott, CEO, IAB Ireland will share highlights from the full year 2016 IAB PwC Online Adspend study as well as updates on IAB initiatives and their rollout in our market.
With thanks to our sponsors:
* speaker list subject to change