Given the global focus on Viewable Impression (VI) definition, VI measurement and trading, IAB Ireland’s Display Council is hosting this briefing in order to facilitate a better understanding and discussion on this topic.
We recently ran a survey to gauge the understanding and usage of Viewable Impressions in the Irish Market – the results showed that VI is indeed gaining traction in the Irish market.
- 45% of respondents recognized the global IAB definition of VI: 50% of an advertisement in view for a minimum of one second
- 66% said their own company was ready/somewhat ready to trade in VI
- 73% felt that their agency was somewhat ready/ready to trade in VI graphs
Read more about the survey results here
Registration / tea & coffee from 10.30 for 11am sharp start.
11am An Overview of VI in the UK Market
Steve Chester, Director of Data and Industry Programmes, IAB UK
Richard Foan, Chair JICWEBS
11.20 VI Measurement – an overview from Vendors
Shane Mullane, Sales Director, Moat
John Dunne, Digital Consultant, FLE Marsh
Richard Goemaat, Senior Manager, comScore
11.50 Panel Discussion and Speaker Q&A
Chaired by Mark Gilleran, Sales Director, Yahoo and Chair IAB Ireland Display Council
The panel will comprise some of the previous speakers and will also incude Aoife Moran, MEC (representing IAPI) and Mark Brennan, AIB (representing AAI)
PLEASE REGISTER TO ATTEND HERE >> the room capacity is limited and we do expect this event to fill due to the interest in this area.