The IAB Search workshop looks at the key steps in running effective paid-for search campaigns. With leading experts from the industry, delegates will be provided with the latest thinking and techniques to create, implement and measure search campaigns. The workshop is designed to cater for delegates with some knowledge and experience.
Four key pillars of effective paid-for search marketing
1) The marketplace and customers
The role of paid-for search in the consumer journey
Guest speaker: Eoghan Phipps, Google, Head of Irish Agency Sales
2) Consumers & Mobile
Guest speaker: Ashleigh Cochrane, Account Manager, Bing
3) Using paid-for search campaigns – Case studies and best practice hints and tips
Guest speaker: Richard Talbot, Head of Paid Search, Tinderpoint
4) Running campaigns – optimisation and measurement
Guest speaker: Sarah Mahony, Client Manager, Search & Analytics, Starcom
Places are limited to 16 – book early to avoid disappointment. Enquiries to firstname.lastname@example.org
If you’re a Brand or Marketing Manager / Executive with looking to better understand and get more from your Search strategy, this is a must-attend workshop.
About the Trainer – Steve Thompson: Steve is an experienced digital media professional (working in the industry since 1996) with proven track record digital advertising, digital publishing, training, coaching, learning and development. He is also skilled in analytics, digital advertising technologies and practices, behavioural economics, data visualisation and infographics, learning theories, social media for business, online marketplace management. Steve specialises in the development of digital advertising revenues for publishers and other organisations through inspirational, practical and bespoke learning and development programmes. His clients include Haymarket, Incisive Media, Telegraph Media Group, Guardian Media Group, IAB Ireland & UK. Enhance Media, Content ETC, Hearst, IPC, UBM, GTI Media (targetjobs.co.uk), The Beans Group, William Reed, Trinity Mirror Digital Recruitment, Loot and a variety of other B2B and B2C publishers.