IAB Europe’s annual conference IAB Interact runs from 23-24 May this year Barcelona.
If you can squeeze this in to your diaries, it’s definitely a must go to conference to hear from and meet the leading European advertisers, agencies and media owners, regulators and policy makers. And to hear about the opportunities for advertisers, agencies and publishers, to unleash the full potential of the different platforms available to them.
The Theme of IAB Interact 2013 is:
‘The Battle of the Screens: Compete or Collaborate?’
Advertisers L’Oréal, Renault, Unilever and Nestlé will give keynote presentations and discuss how consumer behaviour is fundamentally shifting with the explosion of smart phones and tablets use.
We have agreed a special Discount of 30% for all bookings that come via IAB Ireland
Enter Discount Code: IE30 when you register to get 30% discount
http://interactcongress.eu/index.html
Managing the Digital Skills Gap. Important Briefing for IAB Ireland Members on May 29th
IAB Ireland is organising a briefing on May 29th in eircom HQ (12.30-2.30pm), titled “Managing the Digital Skills Gap”. The session will be presented by our training partners – the Knowledge Engineers who will discuss the knowledge and tools organisations must cultivate to address the digital talent gap.
This is a highly relevant presentation for senior managers involved in sourcing, training and developing digital talent in their organisations.
This is a members only event and there is no charge to attend. Places are limited so please indicate your interest to join us by contacting me at donna@iabireland.ie / 086-8370577.
Click here for More Information
IAB Connect 2013 – 21st February 2013
The theme of IAB Connect 2013 was Digital: Driving Business Transformation. A webcast of the event is now available to view – please allow time for the webcast to upload the first time you view. The order of presentations is as follows:
Suzanne McElligott, CEO, IAB Ireland – Welcome and Introduction
Digital transforming businesses – the latest trends and what’s next
David Shing, Digital Prophet, AOL
Ireland’s Digital Agenda
Lucinda Creighton, TD, Minister of State for European Affairs
Comscore Study: THE BRANDING POWER OF DIGITAL BEYOND THE CLICK (IKEA, 48 AND Renault)
Donald Howarth, comScore
From Evolution to Revolution – Activating Sponsoring in the Digital Age
James Munnelly, Head of Marketing, Bank of Ireland
Building a future for an iconic Irish Brand
David Field, Group Head of Marketing and Retail Development, Eason
Heinz Digital Journey in Ireland
Maresa Cagney, Head of Marketing – Ireland HJ Heinz Company
Open all Hours
Shane Cassells, Online Conversion Specialist, Google
To view webcast of IAB Connect 2013 click here
IAB Mobile Connect 2012
The theme of IAB Mobile Connect 2012 was The Mobile Marketing Opportunity. A webcast of the event is now available to view – please allow time for the webcast to upload the first time you view. The order of presentations is as follows:
Welcome and Introduction – The Mobile Marketing Opportunity
Suzanne McElligott, CEO: IAB Ireland
Connectivity via Mobile – the digital tsunami!
Elaine Robinson, Director of Product, Eircom
Mobile, not the same old chestnut
Tyson Pearcey, Head of Digital, Mindshare
Mobile and the Consumer – how mobile is shaping the future of grocery shopping
Jo Rigby, Global Director, Insights: OmnicomMediaGroup
Engage and Connect
Fintan Lonergan, MD, O2 Media
Mobile – case studies
Bulmer’s De-cider app – Stephen Kent, Bulmers
McSport.ie – Alan Coleman, Wolfgang Digital
Rich Trends & Media Campaigns, Michelle O’Keeffe, Yappy
Panel discussion, Q&A
Moderated by: Kieran Harte as Chairman of IAB’s Mobile Council
The Panel: Brian Fallon, David Connor, Donald Douglas, Kevin Foley.
