IAB Connect 2012 – Maximising Online RoI 16th February 2012, Dublin
WELCOME & INTRODUCTION
Suzanne McElligott, CEO, IAB Ireland
OPENING ADDRESS
Guy Phillipson, CEO, IAB UK and Chairman, IAB Europe – Click Here for Presentation
ONLINE AND TV WORKING TOGETHER – new Irish research focusing on 3 current brand campaigns
Mark Nolan, Amárach Research/Shenda Loughnane, Aegis Media – Click Here for Presentation
DIGITAL INNOVATIONS
Display – Christian Jago Byrne, Microsoft – Click Here for Presentation
Mobile – Tim Hussain, Sky Digital – Click Here for Presentation
Search– Briain Curtin and Gavin Hanley, Google Click Here for Presentation
Video – Stephen Grant, TV3 – Click Here for Presentation
Dragons:
Patrick McConville, Ican
Paul Cooper, MediaCom
Garret O’Beirne, OmnicomMediaGroup
Justin Cullen, Radical
Delegates voted for their top Innovation
THE ROLE OF DIGITAL IN MARKETING – A CLIENT’S PERSPECTIVE
Sharon Walsh, Marketing Manager, Heineken Ireland – Click Here for Presentation
Minister for Communications, Pat Rabbitte’s speech at IAB Connect 2012
http://www.dcenr.gov.ie/​Corporate+Units/Press+Room/​Speeches/2012/Address+to+IAB+​Connect+Conference.htm











































