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February 2017

Key Operational Considerations for Native Webinar – IAB Europe

February 28 @ 2:00 pm - 3:00 pm

Following on from the publication of the IAB Europe white paper on Native Advertising and Content Marketing, IAB Europe is hosting a series of webinars that dive deeper into the topic ‘Key Operational Considerations for Native Advertising and Content Marketing’ webinar Tuesday 28th February, 14.00 This webinar will provide practical guidance from industry experts for implementing online native advertising including distribution and optimisation, targeting and creative strategy and the workflow    

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March 2017

IAB Ireland Digital Dinner (Members Only)

March 1 @ 5:30 pm - 8:00 pm
Dublin 4, Ireland
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IAB Ireland Digital Dinner (Members Only) – Guest Speaker:  ‎Orlaith Blaney. Group Head of Brands and Marketing at Ervia

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IAB MEMBER ONLY Event – Implications of GDPR for Digital Industry

March 7 @ 1:45 pm - 3:15 pm
Chartered Accountants House,
Pearse Street
Dublin , 2
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THE REGULATORY IMPLICATIONS OF THE GDPR FOR THE DIGITAL ADVERTISING INDUSTRY IN IRELAND The General Data Protection Regulation comes into effect on May 25th, 2018 with new data protection regulations which requires Irish businesses in the digital advertising industry to review and now plan for compliance. In addition, the EU Commission has proposed a new e-Privacy Regulation, which when adopted in its final form, will have equally wide-reaching implications for this industry. The regulation and draft regulation provide the DPC…

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April 2017

IAB Connect 2017 Digital Convergence – Redefining Advertising

April 6 @ 8:00 am - 1:00 pm
Guinness Storehouse,
St. James Gate
Dublin, D8
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IAB Connect 2017  Digital Convergence – Redefining Advertising  In the rapidly evolving world of digital, the digital convergence of data, creativity and technology is truly redefining advertising as we know it.   UserX is central -with brands and media owners creating competitive advantage by putting customers first. In 2017 IAB is setting the agenda for digital advertising as never before and IAB Ireland is playing a central role in the key IAB initiatives such as the Pan European Viewable Impression framework,…

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