IAB Connect 2012 – Maximising Online RoI 16th February 2012, Dublin

WELCOME & INTRODUCTION

Suzanne McElligott, CEO, IAB Ireland

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OPENING ADDRESS

Guy Phillipson, CEO, IAB UK and Chairman, IAB EuropeClick Here for Presentation

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ONLINE AND TV WORKING TOGETHER – new Irish research focusing on 3 current brand campaigns

Mark Nolan, Amárach Research/Shenda Loughnane, Aegis Media Click Here for Presentation

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DIGITAL INNOVATIONS

Display – Christian Jago Byrne, Microsoft Click Here for Presentation

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Mobile – Tim Hussain, Sky Digital – Click Here for Presentation

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Search– Briain Curtin and Gavin Hanley, Google Click Here for Presentation

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Video – Stephen Grant, TV3 – Click Here for Presentation

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Dragons:

Patrick McConville, Ican
Paul Cooper, MediaCom
Garret O’Beirne, OmnicomMediaGroup
Justin Cullen, Radical

Delegates voted for their top Innovation

THE ROLE OF DIGITAL IN MARKETING – A CLIENT’S PERSPECTIVE

Sharon Walsh, Marketing Manager, Heineken Ireland – Click Here for Presentation

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Minister for Communications, Pat Rabbitte’s speech at IAB Connect 2012

http://www.dcenr.gov.ie/​Corporate+Units/Press+Room/​Speeches/2012/Address+to+IAB+​Connect+Conference.htm

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IAB Ireland Membership

IAB membership is comprised of Full Membership, Associate Membership and Advertising Agency Membership.

FULL MEMBERSHIP OF IAB IRELAND

Full membership is available to media owners, publishers, sales houses and ad networks.

For more information on Full Membership click here

ORDINARY MEMBERSHIP OF IAB IRELAND

Ordinary Membership is available to Tier 2 websites and publishers

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ASSOCIATE MEMBERSHIP OF IAB IRELAND

Associate membership of IAB Ireland is available to all companies who are actively involved or have an interest in the digital advertising sector.

In the case of websites it is available to sites whose monthly unique user traffic does not exceed 250,000 per month.

For more information on Associate Membership click here

ADVERTISING AGENCY MEMBERSHIP

This form of membership of IAB Ireland is available to advertising/media buying agencies that are members of IAPI

For more information on Advertising Agency Membership click here

Becoming a Member

IAB welcomes the participation of all those interested in the development of the online advertising industry. Please complete this form and we will be happy to discuss our membership packages with you.

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