IAB Mobile Connect 2016 – Mobile is Everything
Our theme for 2016 was simply ‘Mobile is everything’. With Mobile Adspend overtaking Desktop for the first time in H1 2016, IAB Mobile Connect 2016 sought to address themes around the opportunities and challenges presented by Mobile – we delved into Video on Mobile, eCommerce with the launch of new Irish research and a case study from Shop Direct (Littlewoods Ireland). We looked at how KBC repositioned themselves for the digital consumer and similarly how The Irish Times are responding to their readers on mobile.
Entertainment.ie shared their views on whether apps are relevant and the important questions to ask yourself if you are investing in apps. Google helped us to reach and engage Millennials – speed being of the essence when attention spans are now shorter than that of a goldfish. And last but not least Jerry Daykin shared with us all a dose of digital sense when it comes to Mobile Marketing.
Please find the speaker presentations below:
WELCOME & INTRODUCTION: LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR H1 2016 AND IAB IRELAND MOBILE AUDIT – RETAIL AND FINANCE – Suzanne McElligott, CEO, IAB Ireland View Presentation
A DOSE OF DIGITAL SENSE FOR MOBILE MARKETING – Jerry Daykin, Partner, Carat Global Media View Presentation
BUILDING A BANK FOR THE DIGITAL CONSUMER – Deirdre Currid, Digital Marketing and Social Media, KBC Bank View Presentation
ARE APPS STILL RELEVANT? – Micheal Scully, CEO, Entertainment Ireland View Presentation
VIDEO ON MOBILE: CHALLENGES AND OPPORTUNITIES – Hugh Curran, Head of Digital and Social, Atomic View Presentation
REACHING AND ENGAGING MILLENNIALS – Marie Davis, Head of Google Marketing Solutions View Presentation
THE MOBILE FIRST APPROACH TO THE BIGGEST TRAFFIC DAY EVER – David Murphy, Head of Digital Solutions, The Irish Times View Presentation
IAB RESEARCH LAUNCH: A GLOBAL PERSPECTIVE OF MOBILE COMMERCE INCLUDING DATA FROM IRELAND – Alistair Hill, CEO, OnDevice Research View Presentation
FROM CATALOGUE TO MOBILE FIRST – A RETAIL STORY – Rossa Butler, Ecommerce and Marketing Manager, ShopDirect (Littlewoods Ireland) View Presentation
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