Event Archive

IAB Connect 2017 

Our theme for 2017 was ‘Digital Convergence – Redefining Advertising. With total digital adspend now at a record high of €445m, reflecting year-on-year growth of 31% for 2016, and mobile adspend reaching €231m for the year ended 2016, Connect looked to address issues around this growth. Authenticity and quality content were two of the big themes emerging from the event, creating relevant, authentic content and delivering to your target audience in the right way, at the right time.

Suzanne also shared the topline results from the latest IAB Pwc Adspend report. There were also updates from IAB globally in terms of the Coalition for Better Ads and Pan European Viewable Impressions Initiative and the upcoming GDPR / ePrivacy Regulation

Check out the Twitter feed from the day @iaireland and #iabconnect

Please find the speaker presentations below:

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WELCOME & INTRODUCTION:
LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR 2016 AND UPDATE ON COALITION FOR BETTER ADS
Suzanne McElligott, CEO, IAB Ireland View Presentation

colleensavage_canvaWHAT’S THE STORY?
Colleen Savage, Head of Strategy and Storytelling, MEC  View Presentation

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I LOVE MY AGE
Gráinne Galvin, Senior Brand Manager, General Mills and Yoplait View Presentation
paulbuckley_canvaAUTHENTICITY AND RELEVANCE – CREATING BRAND CONTENT THAT’S WIN-WIN FOR THE VIEWER AND FOR THE BUSINESS
Paul Buckley, Head of Social Media, Aer Lingus View Presentation

 

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DRIVING CONVERSION, Brian O’Keeffe, Managing Director, Ve Interactive View Presentation

 

arianadunne_canvaFOOD SCIENCE 101, Ariana Dunne, Chief Commercial Officer, Sheology, View presentation

With thanks to our sponsors:

Gold: 

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Media Partner:



IAB Mobile Connect 2016 – Mobile is EverythingMobileConnect2015_Logo_blank-300x150

Our theme for 2016 was simply ‘Mobile is everything’.   With Mobile Adspend overtaking Desktop for the first time in H1 2016, IAB Mobile Connect 2016 sought to address themes around the opportunities and challenges presented by Mobile – we delved into Video on Mobile, eCommerce with the launch of new Irish research and a case study from Shop Direct (Littlewoods Ireland).   We looked at how KBC repositioned themselves for the digital consumer and similarly how The Irish Times are responding to their readers on mobile.

Entertainment.ie shared their views on whether apps are relevant and the important questions to ask yourself if you are investing in apps.  Google helped us to reach and engage Millennials – speed being of the essence when attention spans are now shorter than that of a goldfish.  And last but not least Jerry Daykin shared with us all a dose of digital sense when it comes to Mobile Marketing.

Suzanne also shared the latest from IAB globally in terms of the charter for better advertising.  This charter includes new ad formats that are open for public comment – we would urge you all to have a look and give your feedback.
Check out the Twitter feed from the day @iaireland & #iabmobile.

Please find the speaker presentations below:

 suzanne speak

WELCOME & INTRODUCTION: LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR H1 2016 AND IAB IRELAND MOBILE AUDIT – RETAIL AND FINANCE – Suzanne McElligott, CEO, IAB Ireland  View Presentation

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A DOSE OF DIGITAL SENSE FOR MOBILE MARKETING – Jerry Daykin, Partner, Carat Global Media View Presentation

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BUILDING A BANK FOR THE DIGITAL CONSUMER – Deirdre Currid, Digital Marketing and Social Media, KBC Bank View Presentation

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ARE APPS STILL RELEVANT? – Micheal Scully, CEO, Entertainment Ireland  View Presentation

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VIDEO ON MOBILE: CHALLENGES AND OPPORTUNITIES – Hugh Curran, Head of Digital and Social, Atomic View Presentation

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REACHING AND ENGAGING MILLENNIALS – Marie Davis, Head of Google Marketing Solutions View Presentation

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THE MOBILE FIRST APPROACH TO THE BIGGEST TRAFFIC DAY EVER – David Murphy, Head of Digital Solutions, The Irish Times View Presentation

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IAB RESEARCH LAUNCH: A GLOBAL PERSPECTIVE OF MOBILE COMMERCE INCLUDING DATA FROM IRELAND – Alistair Hill, CEO, OnDevice Research View Presentation

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FROM CATALOGUE TO MOBILE FIRST – A RETAIL STORY – Rossa Butler, Ecommerce and Marketing Manager, ShopDirect (Littlewoods Ireland) View Presentation

Special thanks to our sponsors:

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