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February 2017

Native Breakfast

February 1 @ 8:00 am - 1:00 pm

Our next Native Breakfast, part of the Native Breakfast series sponsored by TheJournal.ie, is on the morning of the 1st February in Dublin. The guest speaker is Conor Barron, Digital Communications Manager, Bord Gais Energy This event is now boooked out For more details, please email maeve@iabireland.ie

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Online Native Advertising Webinar – IAB Europe

February 7 @ 3:00 pm - 4:00 pm

Following on from the publication of the IAB Europe white paper on Native Advertising and Content Marketing, IAB Europe is hosting a series of webinars that dive deeper into the topic ‘Building more meaningful consumer relationships with Online Native Advertising‘ webinar Tuesday 7th February, 14.00 This webinar will provide insight into how native advertising enables both publishers and advertisers to build more meaningful consumer relationships. It will also outline the key stakeholders involved in native advertising and content marketing and…

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Native Advertising and Content Marketing landscape across Europe Webinar -IAB Europe

February 14 @ 3:00 pm - 4:00 pm

Following on from the publication of the IAB Europe white paper on Native Advertising and Content Marketing, IAB Europe is hosting a series of webinars that dive deeper into the topic ‘The Native Advertising and Content Marketing Landscape across Europe’ webinar Tuesday 14th February, 14.00 The Webinar will showcase the development and implementation of online native advertising and content marketing across Europe. The markets confirmed to participate and provide insight so far are: Finland, Ireland, Spain, Turkey and the UK

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Digital Recruitment Advertising – Advanced Workshop – Driving Your Recruitment Portfolio

February 16 @ 10:00 am - 4:00 pm
Unnamed Venue,
Ballsbridge
Dublin, D4
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IAB Ireland have developed a Digital Recruitment Advanced workshop to aid in driving your recruitment portfolio Workshop Outline Welcome and introductions Session 1: Digital Recruitment Trends The key recruitment trends in the Irish marketplace The recruiter perspective: Recruiter expectations from a job board – what are buyers looking for The media owner perspective: Show me the money – how job board owners are maximising the revenue opportunity Guest speaker: Where is the value in digital recruitment today? Session 2: Developing…

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Key Operational Considerations for Native Webinar – IAB Europe

February 28 @ 2:00 pm - 3:00 pm

Following on from the publication of the IAB Europe white paper on Native Advertising and Content Marketing, IAB Europe is hosting a series of webinars that dive deeper into the topic ‘Key Operational Considerations for Native Advertising and Content Marketing’ webinar Tuesday 28th February, 14.00 This webinar will provide practical guidance from industry experts for implementing online native advertising including distribution and optimisation, targeting and creative strategy and the workflow    

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March 2017

IAB Ireland Digital Dinner (Members Only)

March 1 @ 5:30 pm - 8:00 pm
RDS,
Ballsbridge
Dublin 4, Ireland
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IAB Ireland Digital Dinner (Members Only) – Guest Speaker:  ‎Orlaith Blaney. Group Head of Brands and Marketing at Ervia

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IAB MEMBER ONLY Event – Implications of GDPR for Digital Industry

March 7 @ 1:45 pm - 3:15 pm
Chartered Accountants House,
Pearse Street
Dublin , 2
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THE REGULATORY IMPLICATIONS OF THE GDPR FOR THE DIGITAL ADVERTISING INDUSTRY IN IRELAND The General Data Protection Regulation comes into effect on May 25th, 2018 with new data protection regulations which requires Irish businesses in the digital advertising industry to review and now plan for compliance. In addition, the EU Commission has proposed a new e-Privacy Regulation, which when adopted in its final form, will have equally wide-reaching implications for this industry. The regulation and draft regulation provide the DPC…

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Native Breakfast – Mark Brennan, AIB

March 22 @ 8:00 am - 10:00 am
Coppa Cafe, RHA,
15 Ely Place

Our next Native Breakfast, part of the series sponsored by TheJournal.ie, is on the morning of the 22nd March in Dublin. The guest speaker is Mark Brennan, Head of Digital Marketing & Innovation, AIB       Book Now Powered by Eventbrite

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April 2017

IAB Connect 2017 Digital Convergence – Redefining Advertising

April 6 @ 8:00 am - 1:00 pm
Guinness Storehouse,
St. James Gate
Dublin, D8
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IAB Connect 2017  Our theme for 2017 was ‘Digital Convergence – Redefining Advertising’. With total digital adspend now at a record high of €445m, reflecting year-on-year growth of 31% for 2016, and mobile adspend reaching €231m for the year ended 2016, Connect looked to address issues around this growth. Authenticity and quality content were two of the big themes emerging from the event, creating relevant, authentic content and delivering to your target audience in the right way, at the right…

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Native Advertising Workshop

April 26 @ 10:00 am - 4:00 pm
Ballsbridge Hotel (Mezzanine Suite),
Ballsbridge
Dublin, D4 Ireland
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IAB Ireland invite you to a multi-disciplinary and practical workshop to creating, developing, executing and managing native advertising campaigns. Taken from the perspectives of media partners and brand marketers, this workshop will give mid to senior marketing and media professionals the insight and practitioner advice on the use of native advertising for today’s strategy in a digital world. Native advertising saw a spend of €82m in 2016 up from €45m in 2015, representing a growth of 82%. Find out more…

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