Social networking accounts for double the time spent online of any other online activity. With social networking on Facebook and Twitter, social bookmarking, wikis and blogs, video and photo sharing sites, consumers are now constantly sharing their interests and experiences which has completely redefined the way that brands can talk to consumers.

Social Media Marketing is all about conversational communication as opposed to pushing your message to the masses, and understanding that difference and how valuable Social Media can be as a Marketing Channel is crucial to a successful campaign.

This one-day certificate, presented with our training partner UTalkMarketing, is perfect for brands, account managers and planners in need of a more in-depth knowledge of the fundamentals of social media and how to make the most of it as one of your marketing channels.

Social media certificate

Next course: Thursday 15th March, 2012

For course synopsis and to book go to:

http://www.eventelephant.com/iabirelandsocialmedia