IAB Mobile Connect 2012

The theme of IAB Mobile Connect 2012 was The Mobile Marketing Opportunity. A webcast of the event is now available to view – please allow time for the webcast to upload the first time you view. The order of presentations is as follows:

Welcome and Introduction – The Mobile Marketing Opportunity
Suzanne McElligott, CEO: IAB Ireland

Connectivity via Mobile – the digital tsunami!
Elaine Robinson, Director of Product, Eircom

Mobile, not the same old chestnut
Tyson Pearcey, Head of Digital, Mindshare

Mobile and the Consumer – how mobile is shaping the future of grocery shopping
Jo Rigby, Global Director, Insights: OmnicomMediaGroup

Engage and Connect
Fintan Lonergan, MD, O2 Media

Mobile – case studies
Bulmer’s De-cider app – Stephen Kent, Bulmers
McSport.ie – Alan Coleman, Wolfgang Digital
Rich Trends & Media Campaigns, Michelle O’Keeffe, Yappy

Panel discussion, Q&A

Moderated by: Kieran Harte as Chairman of IAB’s Mobile Council

The Panel: Brian Fallon, David Connor, Donald Douglas, Kevin Foley.

To view webcast of IAB Mobile Connect 2012 click here

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