IAB Connect 2013

The theme of IAB Connect 2013 was Digital: Driving Business Transformation. A webcast of the event is now available to view – please allow time for the webcast to upload the first time you view. The order of presentations is as follows:

Suzanne McElligott, CEO, IAB Ireland – Welcome and Introduction

Digital transforming businesses – the latest trends and what’s next
David Shing, Digital Prophet, AOL

Ireland’s Digital Agenda
Lucinda Creighton, TD, Minister of State for European Affairs

Comscore Study: THE BRANDING POWER OF DIGITAL BEYOND THE CLICK (IKEA, 48 AND Renault)
Donald Howarth, comScore

From Evolution to Revolution – Activating Sponsoring in the Digital Age
James Munnelly, Head of Marketing, Bank of Ireland

Building a future for an iconic Irish Brand
David Field, Group Head of Marketing and Retail Development, Eason

Heinz Digital Journey in Ireland
Maresa Cagney, Head of Marketing – Ireland HJ Heinz Company

Open all Hours
Shane Cassells, Online Conversion Specialist, Google

To view webcast of IAB Connect 2013 click here

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