IAB Connect 2014 – Agenda

WELCOME & INTRODUCTION

DIGITAL BRANDING: THE POWER OF STORYTELLING
Suzanne McElligott, CEO, IAB Ireland

STORYTELLING FROM THE TRADITIONAL TO THE MULTI-CHANNEL
Joanne Looby – Guinness Global Senior Digital Manager, Diageo

ONLY DATA HAS THE ANSWER
Amit Kotecha – Head of Marketing, EMEA, Quantcast

HOW DATA CAN TRANSFORM YOUR BUSINESS
Steve Plimsoll, Chief Technology Office, Mindshare Worldwide

ENSURING THAT SEARCH IS THE HARDEST WORKING ONLINE TOOL FOR TURNING YOUR STORIES INTO BUSINESS
Ollie Smith and Julian Lynch (IAB Ireland Search Council)

STORYTELLING ON MOBILE
Ciaran Quilty – SMB Media Director EMEA, Facebook

SCÉAL YOUR BRAND WITH TWITTER
Don O’Leary – Senior Sales Manager, UK and Ireland, Twitter

Please note this presentation is not on the webcast

A DATA GOLD-DIGGERS DREAM
Brian Brady – Head of Account Management EMEA, AdRoll

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