IAB Connect 2016

IAB CONNECT 2016 – Digital Revolution: the connected consumeriab connect

Was held on Thursday 14th April, 2016, Guinness Storehouse, Dublin 8. With 2016 a significant year in the history for Ireland, IAB Connect 2016 focused on the state of digital in Ireland and globally. In a consumer-centric world where consumers are always-on, the conference explored the exciting range of digital advertising game changers that are both disruptive and incredibly rewarding for brands.

IAB Connect 2016 – Speaker Presentations in PDF format

DIGITAL REVOLUTION: THE CONNECTED CONSUMER – LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR 2015 & UPDATE ON IAB GLOBAL & LOCAL 2016 INITIATIVES – Suzanne McElligott, CEO, IAB Ireland

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Read the IAB PwC 2015 Adspend Study Press Release here.

View the IAB PwC 2015 Adspend Study Infographic.

DIGITAL STORYTELLING – STORIES THAT RESONATE – Brian Horgan, Development Director, Abbey Theatre

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MOMENTS THAT MATTER – Mark James, Director, MEC

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NATIVE: ONLINE ADVERTISING DONE PROPERLY? – Adam Foley, Commercial Strategy Director, Guardian Media

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AN IRISH PROGRAMMATIC CASE STUDY FROM NESTLE – Philip McCabe, Country Brand Leader Nutrition & Digital Lead Nestle Ireland

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THE E-COMMERCE REVOLUTION – THE OPPORTUNITIES OF DIGITAL FOR A LEAN START-UP ECOMMERCE PLATFORM – Jennie McGinn, CEO, OPSH

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MAKING DATA WORK – CREATIVE MESSAGING AND ATTRIBUTION MODELS – Alex Timbs, Head of Data and Attribution, AOL

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HOW TO STRIVE AND THRIVE IN THE AUDIO PROGRAMMATIC ECOSYSTEM – Benjamin Masse, Market Development & Product Strategy, Triton Digital

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THE BRANDED CONTENT REVOLUTION – Trevor Daly, Director of Brand Strategy, MADE by Maximum Media

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Event Gallery

With thanks to our sponsors:

Platinum

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Gold:

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Media Partner:

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