IAB Europe Viewable Impressions White Paper – 11th February 2015

IAB Europe Viewable Impressions White Paper – 11th February 2015

The IAB Europe White Paper reveals trends in trading on viewable impressions across varied European markets. It aims to educate and foster confidence in this specific aspect of digital advertising trading and lays the groundwork for further reflection on recommendations for the European industry with local IABs, measurement organisations and suppliers. Download the IAB Europe Viewable Impressions White  Paper.

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