IAB Mobile Connect 2015

IAB Mobile Connect 2015 was held at the Guinness Storehouse on the 29th of October. Key take away’s from the conference include:

– Review of IAB PwC Online Adpsend Study H1 2015crowd leaftlet Mobile Connect 2015

IAB Mobile Audit 2015 Infographic – Auto & Retail

Native Advertising – A guide from IAB Ireland’s Native Council

Speakers presentations are available to download below.

Media Coverage of the event inc. IAB PwC Adspend study release for H1 2015:

 

Speakers presentations in PDF format are available to download below:

- WELCOME & INTRODUCTION: LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR H1 2015 & IAB IRELAND MOBILE AUDIT – AUTO AND RETAIL Suzanne McElligott, CEO, IAB Ireland

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- THE IMPORTANCE OF MOBILE MOMENTS Rik Moore, Head of Creative Strategy, Havas Media UK and Ireland

Click Here to Download

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5 REASONS YOU CAN’T AFFORD TO IGNORE MOBILE Jessica Hickey, Chair IAB Ireland’s Mobile Council and COO, Entertainment Media Network

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-NATIVE & MOBILE – LAUNCH OF IAB NATIVE COUNCIL GUIDE TO NATIVE Adrian Acosta, Chair IAB Ireland’s Native Council and CEO, Journal Media Ltd.

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I HAVE AN APP, NOW WHAT? Tommy Kearns, CEO, Xtremepush

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- REACHING THE ELUSIVE YOUTH MARKET Claire Hyland, Director of Insights, Youth Lab, Thinkhouse

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MOBILE RETARGETING Brian Brady, Head of Account Management EMEA, Adroll

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MOBILE AT THE CENTRE OF UNILEVER MARKETING Sarah Mansfield, VP Global Media, Unilever

Click Here to Download

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Event Gallery

With thanks to our Sponsors:

Platinum Sponsors:

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Gold Sponsors:

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Media Partner:

Event Booking Partner:

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