IAB Video Connect 2016

Video Nation was the theme for the this year’s IAB Video Connect event, which was held on the afternoon of Tuesday the 28th of June 2016 in Dublin.#videonation

Online Video is firmly established within marketers communications strategies. Video Adspend in Ireland for 2015 was €24.5m – an increase of 71% over the previous year. It’s a proven medium for brand campaigns – but what’s next for video, and what steps do we need to take to ensure that it is created, planned and purchased in the best way possible to ensure a better experience – for both users and advertisers.

What is the reach of Video in Ireland? Who is watching and how has that changed in the past year? What are the key trends? And how are VOD viewers reacting to Advertising? The conference also saw the launch of latest version of the ‘The Power of VOD’ research with Nielsen, the summary slides for this are below.

IAB Ireland members can login to download the full report in the Research section.

Read the Press Release for the launch of the research here.

IAB Video Connect 2016, speaker summary images and slides to download in PDF below:

Welcome and Introduction- update on IAB ad charterSuzanne McElligott, CEO, IAB Ireland

Claire Harris

IAB Ireland / Nielsen – new Irish Research ‘The Power of VOD 2016’Claire Harris, TAM / AIS Director, Nielsen (Ireland)

cian 2

The Evolution of Video on Social - Cian Corbett, Business Director, Radical

Sylvain Corre

Video Advertising in a Digital WorldSylvain Corre, Head of Programmatic – Ireland, IPG Mediabrands

Brian Larkin

My brand as a Broadcaster? Rising to the Corporate Communications Challenge of Video – setting out a winning strategyBrian Larkin, Co-Founder, Get Broadcasting.com

David Rožac

The golden rules to succeed in video advertising on MobileDavid Rožac, Director, Platform Growth, Celtra

Panel Discussion: The Future of Video -Moderated by: Helen Beecher, Digital Account Director, OMD

 

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