Online Video is firmly established within marketers communications strategies. Video Adspend in Ireland for 2015 was €24.5m – an increase of 71% over the previous year. It’s a proven medium for brand campaigns – but what’s next for video, and what steps do we need to take to ensure that it is created, planned and purchased in the best way possible to ensure a better experience – for both users and advertisers.
What is the reach of Video in Ireland? Who is watching and how has that changed in the past year? What are the key trends? And how are VOD viewers reacting to Advertising? The conference also saw the launch of latest version of the ‘The Power of VOD’ research with Nielsen, the summary slides for this are below.
IAB Ireland members can login to download the full report in the Research section.
IAB Video Connect 2016, speaker summary images and slides to download in PDF below:
Welcome and Introduction- update on IAB ad charter – Suzanne McElligott, CEO, IAB Ireland
IAB Ireland / Nielsen – new Irish Research ‘The Power of VOD 2016’ – Claire Harris, TAM / AIS Director, Nielsen (Ireland)
The Evolution of Video on Social - Cian Corbett, Business Director, Radical
Video Advertising in a Digital World – Sylvain Corre, Head of Programmatic – Ireland, IPG Mediabrands
My brand as a Broadcaster? Rising to the Corporate Communications Challenge of Video – setting out a winning strategy – Brian Larkin, Co-Founder, Get Broadcasting.com
The golden rules to succeed in video advertising on Mobile – David Rožac, Director, Platform Growth, Celtra
Panel Discussion: The Future of Video -Moderated by: Helen Beecher, Digital Account Director, OMD