Irish digital adspend including mobile passes the €150m mark

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  • Online Advertising grows 12.3% year on year
  • Mobile adspend in 2012 reached €9.9m

The 2012 IAB PwC Adspend Study records a like for like growth of 12.3% year on year for the Irish market. This double-digit growth for digital is in strong contrast to the overall 6.2% decrease in adspend on other media as tracked by Nielsen for the same period.

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