The commitment to authoritative research is a core activity across the global IAB network.

As a member of both IAB Europe and IAB US, IAB Ireland is able to provide its members with the best in international and local research.

You need to be a member of IAB Ireland to view the locked reports. if you are a member, simply log in above.

IAB Ireland Research

  • IAB Ireland comScore study: The Branding power of Digital beyond the click (48, IKEA, Renault)
  • IAB Mediascope - Ireland Results July 2012
  • IAB Mediascope - Ireland Results synopsis July 2012
  • Mediascope - Sport and the shift to Digital Media Bulletin
  • ONLINE AND TV WORKING TOGETHER, IAB study in association with Aegis Media and Amaarch Reserach
  • IAB PwC Online Adspend Studies

  • IAB PwC Online Adspend H1 2012
  • IAB PwC Online Adspend 2012 PDF synopsis
  • IAB PwC Online Adspend H1 2012
  • IAB PwC Adspend study 2011
  • IAB PwC Online Adspend H1 2011
  • H1 2011 IAB PwC Adspend Study Summary
  • IAB PwC Online Adspend Study 2010 Presentation
  • IAB PwC Online Adspend Study 2010 PDF
  • IAB Ireland PwC Online Adspend Study 2009
  • Member Research

  • Smartphones and the implications for advertising - Red C May 2013
  • Digital Marketing Drives ROI for FMCG Brands
  • FMCG brands advertised online - Tetley
  • FMCG brands advertised online - Sainsburys
  • When CPG Brands Get Digital
  • Surviving the Upfronts in a Cross Media World
  • How Online Advertising Works
  • Whither the click in Europe
  • Online Advertising Effectiveness in the UK
  • The Click Remains Irrelevant
  • The Power of Like Europe
  • Mobile Advertising Effectiveness Research: IAB UK/John Lewis
  • Red C Digital Trends Study
  • Yahoo Ireland - What Women Want
  • Upwardly Mobile - Irish study on mobile usage 2011
  • IAB Europe & IAB UK Studies

  • The European Landscape - Alison Fennah presentation april 2013
  • Transnational Online Advertising Trading - an IAB Europe White Paper
  • Consumer Commerce Barometer
  • Case Studies

    Members Directory Please click here for a full list of all of our members

    Members Only Content This can be found in the Research and Case Studies Section - don't forget to login to unlock the members only content.

    Working Groups For more information on IAB Ireland's Working Groups and Councils, please click here

    IAB Ireland Membership

    IAB membership is comprised of Full Membership, Associate Membership and Advertising Agency Membership.

    FULL MEMBERSHIP OF IAB IRELAND

    Full membership is available to media owners, publishers, sales houses and ad networks.

    For more information on Full Membership click here

    ORDINARY MEMBERSHIP OF IAB IRELAND

    Ordinary Membership is available to Tier 2 websites and publishers

    For more information on Ordinary Membership click here

    ASSOCIATE MEMBERSHIP OF IAB IRELAND

    Associate membership of IAB Ireland is available to all companies who are actively involved or have an interest in the digital advertising sector.

    In the case of websites it is available to sites whose monthly unique user traffic does not exceed 250,000 per month.

    For more information on Associate Membership click here

    ADVERTISING AGENCY MEMBERSHIP

    This form of membership of IAB Ireland is available to advertising/media buying agencies that are members of IAPI

    For more information on Advertising Agency Membership click here

    Becoming a Member

    IAB welcomes the participation of all those interested in the development of the online advertising industry. Please complete this form and we will be happy to discuss our membership packages with you.

    Events/Training

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