The commitment to authoritative research is a core activity across the global IAB network.

As a member of both IAB Europe and IAB US, IAB Ireland is able to provide its members with the best in international and local research.

You need to be a member of IAB Ireland to view the locked reports. if you are a member, simply log in above.

Research

  • IAB Online and TV Working together Study in association with Aegis Media and Amararch Research
  • IAB PwC Adspend full year 2011 Study
  • IAB PwC Adspend study 2011
  • ONLINE AND TV WORKING TOGETHER, IAB study in association with Aegis Media and Amaarch Reserach
  • IAB PwC Online Adspend H1 2011
  • H1 2011 IAB PwC Adspend Study Summary
  • IAB PwC Online Adspend H1 2011 Presentation
  • Mobile Advertising Effectiveness Research: IAB UK/John Lewis
  • IAB PwC Online Adspend Study 2010 Presentation
  • IAB PwC Online Adspend Study 2010 PDF
  • Transnational Online Advertising Trading - an IAB Europe White Paper
  • Red C Digital Trends Study
  • Upwardly Mobile - Irish study on mobile usage 2011
  • Yahoo Ireland - What Women Want
  • H1 2010 IAB PwC Full Report
  • H1 2010:IAB Ireland PwC Online Adspend Study
  • Consumer Commerce Barometer
  • A Major P & G study which Focuses on 3 key aspects of Online Campaigns: Creativity, Receptivity and Media
  • European Online Advertising Expenditure 2009
  • IAB Ireland PwC Online Adspend Study 2009
  • The Proof for Branding Online
  • Customer Conversion Journey
  • IAB Europe Adex 3rd June National
  • IAB Europe White Paper Brand Ad
  • Retail Brand Engagement Study
  • Using Social Media Data to Demonstrate Brand Building
  • TV and Online Presentation – Better Together
  • Case Studies

    Members Directory Please click here for a full list of all of our members

    Members Only Content This can be found in the Research and Case Studies Section - don't forget to login to unlock the members only content.

    Working Groups For more information on IAB Ireland's Working Groups and Councils, please click here

    IAB Ireland Membership

    IAB membership is comprised of Full Membership, Associate Membership and Advertising Agency Membership.

    FULL MEMBERSHIP OF IAB IRELAND

    Full membership is available to media owners, publishers, sales houses and ad networks.

    For more information on Full Membership click here

    ORDINARY MEMBERSHIP OF IAB IRELAND

    Ordinary Membership is available to Tier 2 websites and publishers

    For more information on Ordinary Membership click here

    ASSOCIATE MEMBERSHIP OF IAB IRELAND

    Associate membership of IAB Ireland is available to all companies who are actively involved or have an interest in the digital advertising sector.

    In the case of websites it is available to sites whose monthly unique user traffic does not exceed 250,000 per month.

    For more information on Associate Membership click here

    ADVERTISING AGENCY MEMBERSHIP

    This form of membership of IAB Ireland is available to advertising/media buying agencies that are members of IAPI

    For more information on Advertising Agency Membership click here

    Becoming a Member

    IAB welcomes the participation of all those interested in the development of the online advertising industry. Please complete this form and we will be happy to discuss our membership packages with you.

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