Mobile Connect 2014 Agenda Released

MOBILE CONNECT 2014 – CONFERENCE AGENDA (subject to change)

8.30-9.00 REGISTRATION
9.00-9.20 WELCOME & INTRODUCTION

LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR H1 2014
Suzanne McElligott, CEO, IAB Ireland

9.20-9.40 IAB IRELAND MOBILE OPTIMIZER STUDY – HOW MOBILE READY ARE IRISH ADVERTISERS?
Maeve O’Meara, Marketing Manager, IAB Ireland

9.40-10.10 MOBILE INNOVATION: CHANGES TO MEDIA CONSUMPTION THAT HAVE BEEN SPARKED BY MOBILE DEVICES
Jide Sobo, Head of Mobile, MEC UK

10.10-10.35 UNDERSTANDING THE MOBILE CONSUMER: INSIGHTS INTO IRELAND’S MOBILE MEDIA USAGE
Stuart Wilkinson, Head of Industry Relations EMEA, comScore

10.35-10.55 THE FUTURE OF MOBILE CONNECT
Fiona O’Carroll, Managing Director, Independent News & Media

10.55-11.10 Q&A
Chaired by Michelle O’Keeffe, Managing Director, Electric Media

11.10-11.30 Tea /Coffee

11.30-11.55 IAB IRELAND MOBILE RESEARCH AND CASE STUDY
Richard Colwell, Chief Executive, RED C Research

11.55- 12.15 SHAZAM’S JOURNEY THROUGH SECOND SCREEN AND WHAT WE’VE LEARNT
Sam Woods, Sales Director, Shazam

12.15-12.35 DISRUPTIVE MOBILE MARKETING FOR RETAILERS
Patrick Leddy, Founder & CEO, Pulsate

12.35-13.00 MOBILE CREATIVITY: WHAT WORKS AND HOW YOU CAN WIN
Jonathan Milne, General Manager, EMEA, Celtra

13.00-13.15 Q&A
Chaired by Kevin Foley, Co-Founder, Sales Director Adforce.com

13.30 CONFERENCE CLOSE – LUNCH TO GO

Agenda subject to change.

 

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